Telling our own brand story.

We formed when HBN Brand Design (formerly Harbauer Bruce Nelson) found a new home under the LAUNCH umbrella. While the HBN staff was known for nearly half a century of branding and packaging excellence, LAUNCH is a shopper engagement agency with a packaging design group of its own.

Now brought together as PKG Brand Design, HBN staffers and LAUNCH packaging experts have created a hybrid that grounds its branding and identity work in solid strategic thinking—putting the consumer first.

And this not-so-new, but still new, company has the deep roots of nearly 80 years of combined experience, producing award-winning work for some of the world’s most recognizable brands across the Food & Beverage, Snacks & Candy, Retail, Promotion Packaging and Home & Office categories.