People concerned about their weight are more likely to eat items branded with fitness related packaging. These same consumers are also likely to eat more and workout less.

 

CHICAGO, June 23 (UPI) -- People concerned about their weight are more likely to eat "fitness branded" foods such as Clif Bars and Wheaties but exercise less.

Snack packaging designed with running shoes and bike wheels that imply fitness appeal to people watching their weight, but weren't found to motivate exercise.

"Unless a food was forbidden by their diet, branding the product as 'fit' increased consumption for those trying to watch their weight," wrote the study's authors. "To make matters worse, these eaters also reduced their physical activity, apparently seeing the 'fit' food as a substitute for exercise."

Read more from the source: UPI