No longer capturing consumer attention in-store with end caps and POS? Mobile consumer engagement can get your brand story noticed again. "It really is understanding that you must be present in a conversation when they want to have it, not when you want to."

Last week I spoke at Signal P&G, an event put on by P&G and Federated Media that brought a variety of tech thinkers (from Google, Facebook, Pinterest, Twitter, etc.) to the birth place of brand management to talk about the future of marketing. Margo Georgiadis from Google shared an insight that struck me in particular: mobile is the new end cap.

Read more from the source: tomfishburne.com