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The FPA Has Announced Its Top Innovators of 2018

Posted by Kevin Keating at PKG on March 20, 2019 in packaging design

The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 entries from 54 packages submitted (some of which were entered in multiple categories), 14 were honored with achievement awards. 

Person shopping in a grocery store.

While improved sustainability was a focus of many packaging designs, consumer convenience was a primary theme among the 2019 winners. Additionally, outstanding graphics, graphics technologies, and multisensory features of flexible packaging have all made strides.

Finally, collaboration among multiple suppliers has increased, even across continents. This has allowed technologies developed in one region of the world to be applied in other regions, opening up many new possibilities to packaging designers.

The following table lists the five top awards (one “Highest Achievement Award” and five “Gold Achievement Awards”) for 2019.

2019   Flexible Packaging Achievement Award Winners
Award Product  Manufacturer Highlights
Highest Achievement Molson Coors – 12-Pack Cooler Bag Bemis Co., Inc. Portable, larger, reusable bag that goes from refrigerator to cooler
Gold Achievement Harney & Sons Master Tea Blenders Pouch TC Transcontinental Packaging Excellent flavor and aroma protection with outstanding graphics
Gold Achievement Nutro Ultra Grain Free Plastic Packaging Technologies, LLC Flat bottom box pouch for outstanding casing, freight density, shelf   presentation
Gold Achievement Willow Pump Leak-Proof Pouch Vonco Products, LLC Disposable milk bag for breast pump with one-way valve for milk to go   in but not out

 

Plastic wrapping.

Clearly, convenience, product protection, and shelf appeal were all important highlights of this year’s winners. This is somewhat of a change from the top winners from 2018, where convenience, manufacturing speed, and sustainability played a greater role, as you can see in the following table showing top 2018 award winners.

2018   Flexible Packaging Achievement Award Winners
Award Product Manufacturer Highlights
Highest Achievement  Wells Frozen “Bunny Snacks” Box Pouch Plastic Packaging Technologies, LLC Carton-like “box pouches,” strong graphics, resealable
Gold Achievement Autobahn Tear-Open Flow Wrap Rollprint Packaging Products, Inc. Fast line speed, robust seal, easy open
Gold Achievement Compostable Peanut Bag TC Transcontinental Packaging For arenas stadiums, etc., easy inclusion into venue composting   programs
Gold Achievement ConservaCube Recyclable Flexible Plackage Primary Packaging, Inc. Four display panels, ship-ready, up to 55 lbs. capacity

 

Looking at both tables of award winners, you can observe some clear, long-term trends in packaging design. Shelf-appeal and unique textures are becoming higher priorities for many brands. At the same time, ease of manufacturing and advanced manufacturing techniques are gaining importance as brands seek packaging designs that give consumers what they want through cost-effective technologies.

Stand-up pouches and cartons are becoming standard in some categories, especially when those stand-up pouches can be re-sealed to keep products fresh. Package characteristics that reduce shipping weight and make it easy to go from receiving right to store shelves are gaining importance as brands strive to reduce excess packaging and produce less weight (which can also save on shipping and fuel costs).

In short, the past two years have demonstrated that packaging design has never been more important. Consumer product packaging is now expected to perform not only in terms of minimizing waste and promoting sustainability, but also in terms of consumer convenience and better protection of the product inside. Fortunately, new technologies and new partnerships among packaging companies are helping brands take their packaging designs to new levels of performance and convenience. 

PKG Brand Design is always on the forefront of new CPG branding and packaging initiatives; please subscribe to our blog for the latest package design industry news!

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