Expo Washable Markers

With the launch of new Expo Washable markers, we created a brand and package to highlight that learning can be fun for kids of all ages. Our communication strategy conveyed a sense of confidence to moms that dry erase learning and fun can continue at home without the worry of staining little hands, clothing, carpets or other household surfaces. We developed the Washable brand mark, barrel art and packaging to continue the crisp “washes clean” visual across all brand elements.