OPPORTUNITY:

Activate the Expo brand by licensing “The Biggest Loser” television property and creating new branded dry erase board products.

STRATEGY:

Leverage the inspiration for at-home diet programs provided by NBC’s The Biggest Loser by creating and marketing a new product that makes tracking diet goals and progress easier.

SOLUTION:

Launch created two new dry erase board products that are perfect tools for consumers who follow the at-home “Biggest Loser” program or are fans of the television show. By creating two unique dry erase boards for meal planning and exercise training, Expo has the opportunity to sell twice the amount of product to consumers.

RESULTS:

Products have gone on sale at Amazon.com and national retailers, and you can catch this season of “The Biggest Loser,” on NBC.

During the Easter season Jelly Belly® finds its greatest competition against other jelly bean brands. To maintain Jelly Belly’s position as the favorite Jelly Bean brand among consumers, Launch created a mystery flavor promotion to raise awareness and sales. Consumers were challenged to guess the mystery flavor with packaging overlays built into their many different flavor SKUs and weighted bags. Target® specific packaging was created to fit-in with the retailers in-store guidelines, generating high interest and a 94% increase in sell-in from previous promotions.

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