The redesign of a classic! Interstate Bakeries presented us with the challenge of increasing shelf presence, unifying their brand architecture, and simplifying the consumer shopping experience. Aside from a new and uniformed look, all of the items in the treat segment were given the same red and white logo coloration for easier readability. Breakfast products were given a sunny yellow and red logo treatment.

Consistent locations of flavor identification, as well as more contemporary illustrations and photography, successfully unify the previously disjointed brand.

Developed for the club market, these two flavors were repackaged in large re-sealable bags. Appealing to club consumers interested in easy entertaining, we leveraged the bagel crisps as the perfect accompaniment to dips and toppings.

The New York Style logo, was slightly simplified while its dynamic sub brand ‘Bagel Crisps’ and flavor banners were enhanced to ease legibility in the club environment. A familiar New York City map, was incorporated into the background design for subtle reinforcement of the brand’s authentic roots.

How do you introduce a distinctive ethnic product to a crowded US snack market? With bright color, eye-catching graphics and hints of its exotic origins. This product, specially seasoned popcorn with native Indian ingredients, has a unique flavor profile conveyed through vibrant sari patterns and authentic color combinations. The brandmark was developed to add a casual and friendly balance and incorporate native Indian flower illustrations that hint to the natural ingredients in every Cobra Corn product.

Pop Weaver, one of the largest suppliers of popcorn for theater chains, wanted to bring their product to the retail arena. We designed a new retail brand for them conveying a mark of quality. Packaging was created for microwave popcorn boxes and snack bags showcasing the fun and joy of eating popcorn through fluffy kernels in motion. Consistent packaging architectures and bright blue backgrounds help the bold brand block stand out in-store while supporting the position of a trustworthy product at a good value. The product line was later translated for international markets and is sold in nearly a dozen countries worldwide.