--- title: 7-11 Rebrands To Target Health-Conscious Millennials description: 7-11 Rebrands To Target Health-Conscious Millennials image: https://www.pkgbranding.com/hs-fs/file-4101451553-jpg/blog-files/7-11conceptstore.jpg --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## 7-11 Rebrands To Target Health-Conscious Millennials Written by Kevin Keating at PKG So you keep hearing about the need to speak to the millennial audience? 7-11 has found a way to do just that with their new concept in NYC. This approach to their shopping experience feels fresh and friendly. ![7-11 tries a new concept to target millennial shoppers](https://www.pkgbranding.com/hs-fs/file-4101451553-jpg/blog-files/7-11conceptstore.jpg?width=660&height=418&name=7-11conceptstore.jpg) From Big Gulp to Big Salad: the world's largest chain of convenience stores is trying a fresh approach to its brand. Fetid with grease, a wrinkled hotdog rotating endlessly underneath a dessicating heat lamp. The slime green nozzle of a Slurpee machine, clenching and then heaving its bowels into the bottomless maw of a Big Gulp. Sound familiar? All of these iconic hallmarks of the 7-Eleven experience might soon be a thing of the past, thanks to a new store redesign that attempts to emphasize healthier living. 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All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kevin Keating at PKG" }, "dateModified" : "April 22, 2016, 3:51:30 AM", "datePublished" : "2013-10-21 17:05:00", "description" : "7-11 Rebrands To Target Health-Conscious Millennials", "headline" : "7-11 Rebrands To Target Health-Conscious Millennials", "image" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/537000/file-4101451553-jpg/blog-files/7-11conceptstore.jpg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" }, "name" : "PKG Brand Design" } } ```