Many products now we are unable to package in a way to give the customer an actual view the contents. An old but relevant strategy is to simply make the packaging reflect the product inside.
If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with their Pantone hues in this stylish package design exercise.
Read more from the source: AdWeek