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"WeListen" Blog

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside

Many products now we are unable to package in a way to give the customer an actual view the contents. An old but relevant strategy is to simply make the packaging reflect the product inside.


If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with their Pantone hues in this stylish package design exercise.

Read more from the source: AdWeek


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