--- title: Branding New Product Sensations in Exciting Ways description: Branding New Product Sensations in Exciting Ways image: https://www.pkgbranding.com/hs-fs/file-4070120897-jpg/blog-files/bp0914_feat_water_img5_s.jpg --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## Branding New Product Sensations in Exciting Ways Written by Kevin Keating at PKG With health trends continuously getting bigger, water is still trying to find its spot in the market. In the 1980's, bottled water was a uncommon, but now with brands like Dasani and Aquafina in the midst, as well as premium water brands like VOSS, the market is trying to figure out how to make the product "healthier", as well as the packaging more appealing. ![bp0914_feat_water_img5_s](https://www.pkgbranding.com/hs-fs/file-4070120897-jpg/blog-files/bp0914_feat_water_img5_s.jpg?width=431&height=245&name=bp0914_feat_water_img5_s.jpg)With people tiring and becoming skeptical of vitamin and coconut waters, it seems the time is right for some new trends in the water category. Several new water offerings with provocative names, ingredient stories and packaging are generating buzz. Among the most intriguing new offerings are watermelon water, maple syrup water and artichoke water.No longer plain: Interesting branding and packages up the ante on intriguing water offerings. 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All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kevin Keating at PKG" }, "dateModified" : "December 31, 2024, 4:45:30 AM", "datePublished" : "2014-10-08 14:06:00", "description" : "Branding New Product Sensations in Exciting Ways", "headline" : "Branding New Product Sensations in Exciting Ways", "image" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/537000/file-4070120897-jpg/blog-files/bp0914_feat_water_img5_s.jpg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" }, "name" : "PKG Brand Design" } } ```