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"WeListen" Blog

Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz

Great brand awareness doesn't matter when your packaging doesn't attract consumers on shelf.

Budweiser packaging fails to engage consumers at the moment of truth

When people walk into the market to pick up supplies for a weekend get-together, they often think of Budweiser as an energetic, fun and friendly beer brand--until they hit the beer aisle.

Read more from the source: AdWeek

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