---
title: Carton-bottle is 'Just' right for spring water
description: Carton-bottle is 'Just' right for spring water
image: https://www.pkgbranding.com/hs-fs/file-4101454143-jpg/blog-files/post-32487112-260x146.jpg
---

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# Consumer First Insights

## Carton-bottle is 'Just' right for spring water

Written by Kevin Keating at PKG

Cartons are becoming a viable option for more fluid products. They look good on shelves, they can be easily packaged, and it is a great solution for consumers and manufacturers who are keen on minimizing waste and environmental protection.

![Just water bottle](https://www.pkgbranding.com/hs-fs/file-4101454143-jpg/blog-files/post-32487112-260x146.jpg?width=260&name=post-32487112-260x146.jpg)

 

Sustainability, shelf appeal and product protection were key concerns for Just Beverages as it considered packaging options for its new spring water product. A package that combines the best features of paper-based cartons and conventional bottles--the Tetra Top carton bottle from Tetra Pak--addressed all three issues.

Just Water is filled at ambient temperature into 500-ml Tetra Top packaging. The water is sourced from a watershed at the base of the Adirondack Mountains in New York, and the product began a staged, national rollout August 2015.

[Read More](http://www.packagingdigest.com/beverage-packaging/carton-bottle-is-just-right-for-spring-water1508)

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