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Consumer attitudes on sweeteners changing | Food Business News

While consumers are looking for healthier options, a surprising shift has been in the demand for snacks and foods with natural sweeteners with added health benefits


SANTA ANA PUEBLO, N.M. — Trends in wellness and awareness of natural and artificial sweeteners are affecting consumer attitudes, which often are influenced by headlines, said Matt Wilson, manager of global consumer insights at General Mills.

At the same time, indulgence was not decreasing, “but was overlapping with wellness cues,” Mr. Wilson said at the American Sugar Alliance’s 32nd annual International Sweetener Symposium on Aug. 4 in Santa Ana Pueblo. The Alliance represents sugar beet and cane growers, processors and refiners and allied services.

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