--- title: Consumer attitudes on sweeteners changing | Food Business News description: Consumer attitudes on sweeteners changing | Food Business News image: https://www.pkgbranding.com/hs-fs/file-4101454123-jpg/blog-files/post-32242342-260x181.jpg --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## Consumer attitudes on sweeteners changing | Food Business News Written by Kevin Keating at PKG While consumers are looking for healthier options, a surprising shift has been in the demand for snacks and foods with natural sweeteners with added health benefits ![post-32242342-260x181](https://www.pkgbranding.com/hs-fs/file-4101454123-jpg/blog-files/post-32242342-260x181.jpg?width=260&name=post-32242342-260x181.jpg)   SANTA ANA PUEBLO, N.M. — Trends in wellness and awareness of natural and artificial sweeteners are affecting consumer attitudes, which often are influenced by headlines, said Matt Wilson, manager of global consumer insights at General Mills. At the same time, indulgence was not decreasing, “but was overlapping with wellness cues,” Mr. Wilson said at the American Sugar Alliance’s 32nd annual International Sweetener Symposium on Aug. 4 in Santa Ana Pueblo. The Alliance represents sugar beet and cane growers, processors and refiners and allied services. [Read More](http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2015/08/Consumer_attitudes_on_sweetene.aspx?ID={6CD8118D-A57C-439E-BFB9-1B6F50077AEE}) - [Facebook Share ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fconsumer-attitudes-on-sweeteners-changing-food-business-news%2F) - [Twitter Share ](https://twitter.com/home?status=Consumer+attitudes+on+sweeteners+changing+%7C+Food+Business+News%20https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fconsumer-attitudes-on-sweeteners-changing-food-business-news%2F) - [LinkedIn Share ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fconsumer-attitudes-on-sweeteners-changing-food-business-news%2F&title=Consumer%20attitudes%20on%20sweeteners%20changing%20%7C%20Food%20Business%20News&summary=Consumer+attitudes+on+sweeteners+changing+%7C+Food+Business+News&source=) - [Email Share ](mailto:?subject=Consumer%20attitudes%20on%20sweeteners%20changing%20%7C%20Food%20Business%20News&body=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fconsumer-attitudes-on-sweeteners-changing-food-business-news%2F) ### Topics - [Blog](https://www.pkgbranding.com/blog/topic/blog) ### Related Posts [![How Multisensory Packaging Impacts Brand Loyalty](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699e3f7cefc60cc2af09b0fd-1771990125261.jpg) How Multisensory Packaging Impacts Brand Loyalty Kevin Keating at PKG ](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) [![7 Emotional Triggers That Drive Packaging Success](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d6a34efc60cc2af09912c-1771927424595.jpg) 7 Emotional Triggers That Drive Packaging Success Kevin Keating at PKG ](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) [![How Social Media Listening Improves Packaging Design](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d5fe4efc60cc2af098e8a-1771924055807.jpg) How Social Media Listening Improves Packaging Design Kevin Keating at PKG ](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) ### Subscribe Now! ### Subscribe Now!     **Awarded Top 50** **Package Design ****Blog**   [![Packaging-Design-transparent_216px](https://blog-cdn.feedspot.com/wp-content/uploads/2017/05/Packaging-Design-transparent_216px.png)](http://blog.feedspot.com/packaging_design_blogs/) - [How Multisensory Packaging Impacts Brand Loyalty](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) - [7 Emotional Triggers That Drive Packaging Success](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) - [How Social Media Listening Improves Packaging Design](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) - [11 Examples of Functional Packaging Features](https://www.pkgbranding.com/blog/functional-packaging-features-examples) - [Competitor Analysis for Shelf Differentiation](https://www.pkgbranding.com/blog/competitor-analysis-for-shelf-differentiation) - [Typography Checklist for Packaging](https://www.pkgbranding.com/blog/typography-checklist-packaging) - [Top Biodegradable Packaging Myths Consumers Believe](https://www.pkgbranding.com/blog/biodegradable-packaging-myths-consumers-believe) - [Macro Photography for Food Packaging Design](https://www.pkgbranding.com/blog/macro-photography-food-packaging-design) - [Glass Packaging Benefits for CPG Brands](https://www.pkgbranding.com/blog/glass-packaging-benefits-cpg-brands) - [Pet Food Packaging: FDA Rules to Know](https://www.pkgbranding.com/blog/pet-food-packaging-fda-rules) ![Best package design agencies](https://www.pkgbranding.com/hubfs/badge-package-design-agencies.svg)   Recognized as a Top Package Design Agency on [DesignRush](https://www.designrush.com/agency/package-design) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101) ![PKG Best Packaging Design Agency in Chicago](https://www.pkgbranding.com/hs-fs/hubfs/Screenshot%202025-09-22%20at%2010.33.31%20PM.png?width=722&height=284&name=Screenshot%202025-09-22%20at%2010.33.31%20PM.png) [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [![A Hangar 12 Agency](https://www.pkgbranding.com/hubfs/assets/dev/img/a-hangar12-agency-logo-transparent.png)](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kevin Keating at PKG" }, "dateModified" : "December 31, 2024, 12:41:39 PM", "datePublished" : "2015-08-20 08:29:00", "description" : "Consumer attitudes on sweeteners changing | Food Business News", "headline" : "Consumer attitudes on sweeteners changing | Food Business News", "image" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/537000/file-4101454123-jpg/blog-files/post-32242342-260x181.jpg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" }, "name" : "PKG Brand Design" } } ```