--- title: Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius description: Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius image: https://www.pkgbranding.com/hs-fs/file-4070121442-jpg/blog-files/diet-coke-algorithm-hed-2014.jpg --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius Written by Kevin Keating at PKG Similar to Coca-Cola releasing cans with over 250 names in their "Share a Coke" campaign, Diet Coke is following suit. The new campaign uses an algorithm to auto-generate new designs for each and every Diet Coke bottle off of the line.   ![diet-coke-algorithm-hed-2014](https://www.pkgbranding.com/hs-fs/file-4070121442-jpg/blog-files/diet-coke-algorithm-hed-2014.jpg?width=456&height=257&name=diet-coke-algorithm-hed-2014.jpg) You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created the campaign, with help from Gefen Team, Q Digital and HP Indigo. (In fact, it was Indigo, which was founded in Israel, that helped Coke solve the enormous production challenges around the "Share a Coke" campaign when it first rolled out in Australia in 2011.) For the Diet Coke project—which echoes a similar stunt by Absolut in 2012—a special algorithm led to a unique design technique that allowed millions of designs to be completely auto-generated. The resulting product conveys to "Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles," said Alon Zamir, vp of marketing for Coca-Cola Israel. (Dr Pepper, whose whole campaign is built around being one of a kind, is going to be pissed about this.) 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