Evian and KENZO have teamed up to create a limited-edition bottle. The playful patterns are in support of KENZO's "No Fish No Nothing" campaign to protect marine enviroments. Many other large companies like Toms, Patagonia and Product Red are reaching out to partners and artists to participate in similar cause marketing efforts.
The purple-lime twisted pattern was adopted for the 2015 limited edition by KENZO’s creative directors Carol Lim and Humberto Leon. The purple lines symbolize The French Alps, while the lime pattern stands for the mountain spring water. This collaboration with evian coincides with the Kenzo-initiated ongoing environmental campaign “No Fish No Nothing” aimed to support the sea-themed fund Blue Marine protecting the sea flora and fauna.
Read more from the source: popsop.com