A brand refresh brought new attention to America's #1 corn dog brand.
" --- [ ](https://www.pkgbranding.com/) [ ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## State Fair Brand Corn Dogs Written by Kevin Keating at PKG #### OPPORTUNITY The State Fair® Brand is the #1 corn dog in the U.S., so when this fun brand asked us to redesign its packaging, we warmed to the task and took a huge bite. #### STRATEGY Evolve the packaging to showcase the brand’s playfulness, while creating more differentiation between flavors and forms. For retailers, our new design must work horizontally and vertically. #### CONSUMER FIRST We developed three initial concepts for consumers, asking them to identify what they liked and how new compared with current. Shoppers noticed packaging improvements immediately. #### SOLUTION Our “Fireworks” concept evokes fond memories of fun at the state fair. Brand blue and a modified brand mark dominate the box. New product photography provides more appetite appeal and shows real texture. We’ve clarified the flavor, giving it more prominence in a re-imagined and re-structured ribbon. - [Facebook Share ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffeatured-project%2F) - [Twitter Share ](https://twitter.com/home?status=State+Fair+Brand+Corn+Dogs%20https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffeatured-project%2F) - [LinkedIn Share ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffeatured-project%2F&title=State%20Fair%20Brand%20Corn%20Dogs&summary=A+brand+refresh+brought+new+attention+to+America%27s+%231+corn+dog+brand.&source=) - [Email Share ](mailto:?subject=State%20Fair%20Brand%20Corn%20Dogs&body=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffeatured-project%2F) ### Topics - [Blog](https://www.pkgbranding.com/blog/topic/blog) ### Related Posts [ How Multisensory Packaging Impacts Brand Loyalty Kevin Keating at PKG ](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) [ 7 Emotional Triggers That Drive Packaging Success Kevin Keating at PKG ](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) [ How Social Media Listening Improves Packaging Design Kevin Keating at PKG ](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) ### Subscribe Now! ### Subscribe Now! **Awarded Top 50** **Package Design ****Blog** [](http://blog.feedspot.com/packaging_design_blogs/) - [How Multisensory Packaging Impacts Brand Loyalty](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) - [7 Emotional Triggers That Drive Packaging Success](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) - [How Social Media Listening Improves Packaging Design](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) - [11 Examples of Functional Packaging Features](https://www.pkgbranding.com/blog/functional-packaging-features-examples) - [Competitor Analysis for Shelf Differentiation](https://www.pkgbranding.com/blog/competitor-analysis-for-shelf-differentiation) - [Typography Checklist for Packaging](https://www.pkgbranding.com/blog/typography-checklist-packaging) - [Top Biodegradable Packaging Myths Consumers Believe](https://www.pkgbranding.com/blog/biodegradable-packaging-myths-consumers-believe) - [Macro Photography for Food Packaging Design](https://www.pkgbranding.com/blog/macro-photography-food-packaging-design) - [Glass Packaging Benefits for CPG Brands](https://www.pkgbranding.com/blog/glass-packaging-benefits-cpg-brands) - [Pet Food Packaging: FDA Rules to Know](https://www.pkgbranding.com/blog/pet-food-packaging-fda-rules)  Recognized as a Top Package Design Agency on [DesignRush](https://www.designrush.com/agency/package-design) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101)  [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved  ```json { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "State Fair Brand Corn Dogs", "image": { "@type": "ImageObject", "url": "" }, "datePublished": "2012-10-01 15:26:12", "dateModified": "April 22, 2016, 12:07:31 AM", "author": { "@type": "Person", "name": "Kevin Keating at PKG" }, "publisher": { "@type": "Organization", "name": "PKG Brand Design", "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" } }, "description": "A brand refresh brought new attention to America's #1 corn dog brand.
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