--- title: Five Ways to Say “Fresh” Through Food Packaging description: Five Ways to Say “Fresh” Through Food Packaging image: https://www.pkgbranding.com/hs-fs/file-4087918206-png/blog-files/screen-shot-2013-02-27-at-1.37.25-pm-150x150.png --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## Five Ways to Say “Fresh” Through Food Packaging Written by Kevin Keating at PKG Your consumers are just as conscious about your branding and marketing as you are. Is your packaging telling the right freshness story? Check out PKG’s top five ways to say “fresh.” [prezi id="sotrkezivyaf" width=660 height=484 lock_to_path=0] [![Freshness in Food Packaging](https://www.pkgbranding.com/hs-fs/file-4087918206-png/blog-files/screen-shot-2013-02-27-at-1.37.25-pm-150x150.png?width=125&height=125&name=screen-shot-2013-02-27-at-1.37.25-pm-150x150.png)](https://www.pkgbranding.com/hs-fs/file-4087918206-png/blog-files/screen-shot-2013-02-27-at-1.37.25-pm-150x150.png)Mobile and non-Flash users, this presentation is also available on **[Slideshare : Five ways to Say Fresh through Food Packaging - PKG. ](http://www.slideshare.net/TheRealPKG/pkg-freshness-in-packaging)** - [Facebook Share ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffive-ways-to-say-freshness-on-packaging%2F) - [Twitter Share ](https://twitter.com/home?status=Five+Ways+to+Say+%E2%80%9CFresh%E2%80%9D+Through+Food+Packaging%20https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffive-ways-to-say-freshness-on-packaging%2F) - [LinkedIn Share ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffive-ways-to-say-freshness-on-packaging%2F&title=Five%20Ways%20to%20Say%20%E2%80%9CFresh%E2%80%9D%20Through%20Food%20Packaging&summary=Five+Ways+to+Say+%E2%80%9CFresh%E2%80%9D+Through+Food+Packaging&source=) - [Email Share ](mailto:?subject=Five%20Ways%20to%20Say%20%E2%80%9CFresh%E2%80%9D%20Through%20Food%20Packaging&body=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffive-ways-to-say-freshness-on-packaging%2F) ### Topics - [Blog](https://www.pkgbranding.com/blog/topic/blog) ### Related Posts [![How Multisensory Packaging Impacts Brand Loyalty](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699e3f7cefc60cc2af09b0fd-1771990125261.jpg) How Multisensory Packaging Impacts Brand Loyalty Kevin Keating at PKG ](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) [![7 Emotional Triggers That Drive Packaging Success](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d6a34efc60cc2af09912c-1771927424595.jpg) 7 Emotional Triggers That Drive Packaging Success Kevin Keating at PKG ](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) [![How Social Media Listening Improves Packaging Design](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d5fe4efc60cc2af098e8a-1771924055807.jpg) How Social Media Listening Improves Packaging Design Kevin Keating at PKG ](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) ### Subscribe Now! ### Subscribe Now!     **Awarded Top 50** **Package Design ****Blog**   [![Packaging-Design-transparent_216px](https://blog-cdn.feedspot.com/wp-content/uploads/2017/05/Packaging-Design-transparent_216px.png)](http://blog.feedspot.com/packaging_design_blogs/) - [How Multisensory Packaging Impacts Brand Loyalty](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) - [7 Emotional Triggers That Drive Packaging Success](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) - [How Social Media Listening Improves Packaging Design](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) - [11 Examples of Functional Packaging Features](https://www.pkgbranding.com/blog/functional-packaging-features-examples) - [Competitor Analysis for Shelf Differentiation](https://www.pkgbranding.com/blog/competitor-analysis-for-shelf-differentiation) - [Typography Checklist for Packaging](https://www.pkgbranding.com/blog/typography-checklist-packaging) - [Top Biodegradable Packaging Myths Consumers Believe](https://www.pkgbranding.com/blog/biodegradable-packaging-myths-consumers-believe) - [Macro Photography for Food Packaging Design](https://www.pkgbranding.com/blog/macro-photography-food-packaging-design) - [Glass Packaging Benefits for CPG Brands](https://www.pkgbranding.com/blog/glass-packaging-benefits-cpg-brands) - [Pet Food Packaging: FDA Rules to Know](https://www.pkgbranding.com/blog/pet-food-packaging-fda-rules) ![Best package design agencies](https://www.pkgbranding.com/hubfs/badge-package-design-agencies.svg)   Recognized as a Top Package Design Agency on [DesignRush](https://www.designrush.com/agency/package-design) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101) ![PKG Best Packaging Design Agency in Chicago](https://www.pkgbranding.com/hs-fs/hubfs/Screenshot%202025-09-22%20at%2010.33.31%20PM.png?width=722&height=284&name=Screenshot%202025-09-22%20at%2010.33.31%20PM.png) [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [![A Hangar 12 Agency](https://www.pkgbranding.com/hubfs/assets/dev/img/a-hangar12-agency-logo-transparent.png)](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kevin Keating at PKG" }, "dateModified" : "April 22, 2016, 12:55:58 AM", "datePublished" : "2013-02-04 18:03:31", "description" : "Five Ways to Say “Fresh” Through Food Packaging", "headline" : "Five Ways to Say “Fresh” Through Food Packaging", "image" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/537000/file-4087918206-png/blog-files/screen-shot-2013-02-27-at-1.37.25-pm-150x150.png" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" }, "name" : "PKG Brand Design" } } ```