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"WeListen" Blog

Healthy, artisanal options revive consumer interest in bread

Like many products and goods that are following the trend, artisanal breads have found their niche by catering to a consumer base that values health, wellness, and quality.

 

Amid the low-carb craze and fervor for gluten-free items, bread and other bakery products have managed to find a foothold with premium formulations that offer great taste, health benefits from whole grains and an artisan feel that appeals to today’s consumer.

Consumption of bread and baked goods has been on the decline, but dollar sales of in-store baked goods rose steadily from 2008 to 2010, mainly due to higher prices, according to a 2013 report on in-store bakeries from Packaged Facts.

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