"Presence, top of mind, awareness – whatever you want to call it – is a far cry from being interesting. Impressions mean nothing if brands fail to impress."
In a world where it's never been harder to get people's attention, too many brands have nothing in their DNA and in their messages that brings a smile to the faces of consumers. They exist. But there is no Long Idea. There is nothing iconic. There are no delicious insights.
Read more from the source: brandingstrategyinsider.com