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"WeListen" Blog

Redken Blonde Idol Conditioners in Custom-Blending, Dual-Dispensing Packs

Redken offers a new packaging for two new hair color products. Each package contains two separate formulas that can be set to six different settings for the perfect blend. This same concept could also be valuable for products with limited shelf-life when pre mixed.

The dispenser helps customers customize their haircare regimen. VariBlend, a leader in the manufacturing of custom-blending, dual-dispensing technology, has announced the global launch of two new hair color products from Redken, a L’Oréal company: the Blonde Idol Custom-Tone daily conditioner in Violet for cool or platinum blondes, and Gold for warm blondes. The six-position custom-blending design of the dispenser helps consumers design a personalized six-week hair regimen, by turning the dispenser head one stop each week to gradually dial in more color.

Read more from the source: brandpackaging.com


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