--- title: Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct! description: Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct! --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct! Written by Kevin Keating at PKG A few weeks ago, I read a wonderful article at [Slate.com](http://www.slate.com/articles/technology/technology/2012/12/toy_packaging_clamshells_twist_ties_and_excess_wrapping_are_improving_at.html) about the diminishing use of clamshell packaging. **"HUZZAH!"** I yelled in my head. You know the drill: You pick up a(nother) new pair of earbuds. Or someone in your household receives a doll with a tea set neatly ensconced in its own plastic prison. Or, ironically, the box-cutter razor you just picked up at the home center requires you grab a pair of scissors to get at them. And then, invariably, you cut yourself on the plastic because you're too impatient—you think (rightly), "Surely I'm stronger than engineered rigid molded plastic." [Hubris](http://upload.wikimedia.org/wikipedia/commons/thumb/0/07/Herbert_Draper_-_The_Lament_for_Icarus_-_Google_Art_Project.jpg/866px-Herbert_Draper_-_The_Lament_for_Icarus_-_Google_Art_Project.jpg). It's why there are band-aids. What I didn't know is this: packaging pundits have been [predicting](http://www.coolest-gadgets.com/20110603/clamshell-packaging-hope/) the [demise](http://www.marketplace.org/topics/business/new-packaging-may-end-wrap-rage) of the clamshell for awhile. I also hadn't heard of something called "Wrap Rage," but [Wikipedia](http://en.wikipedia.org/wiki/Wrap_rage) filled me in. Thankfully, with a 1991 California law [extending to clamshells in 2013](http://blog.ce.org/index.php/2013/01/02/california-clamshells-the-end-of-an-era-for-consumer-electronics-packaging/), it's really just a matter of time before they're a thing of the past. That's good news for consumers. Friendlier packaging is one of the low-hanging fruits if you're pursuing a "Consumer First" strategy. It's better news for the environment. And *even* *better* news for the wrists and knuckles of the impatient. ### * * - [Facebook Share ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Frejoice-the-clamshell-will-fingers-crossed-soon-be-extinct%2F) - [Twitter Share ](https://twitter.com/home?status=Rejoice%21+The+Clamshell+Will+%28Fingers+Crossed%29+Soon+Be+Extinct%21%20https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Frejoice-the-clamshell-will-fingers-crossed-soon-be-extinct%2F) - [LinkedIn Share ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Frejoice-the-clamshell-will-fingers-crossed-soon-be-extinct%2F&title=Rejoice%21%20The%20Clamshell%20Will%20%28Fingers%20Crossed%29%20Soon%20Be%20Extinct%21&summary=Rejoice%21+The+Clamshell+Will+%28Fingers+Crossed%29+Soon+Be+Extinct%21&source=) - [Email Share ](mailto:?subject=Rejoice%21%20The%20Clamshell%20Will%20%28Fingers%20Crossed%29%20Soon%20Be%20Extinct%21&body=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Frejoice-the-clamshell-will-fingers-crossed-soon-be-extinct%2F) ### Topics - [Blog](https://www.pkgbranding.com/blog/topic/blog) ### Related Posts [ How Multisensory Packaging Impacts Brand Loyalty Kevin Keating at PKG ](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) [ 7 Emotional Triggers That Drive Packaging Success Kevin Keating at PKG ](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) [ How Social Media Listening Improves Packaging Design Kevin Keating at PKG ](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) ### Subscribe Now! ### Subscribe Now!     **Awarded Top 50** **Package Design ****Blog**   [![Packaging-Design-transparent_216px](https://blog-cdn.feedspot.com/wp-content/uploads/2017/05/Packaging-Design-transparent_216px.png)](http://blog.feedspot.com/packaging_design_blogs/) - [How Multisensory Packaging Impacts Brand Loyalty](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) - [7 Emotional Triggers That Drive Packaging Success](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) - [How Social Media Listening Improves Packaging Design](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) - [11 Examples of Functional Packaging Features](https://www.pkgbranding.com/blog/functional-packaging-features-examples) - [Competitor Analysis for Shelf Differentiation](https://www.pkgbranding.com/blog/competitor-analysis-for-shelf-differentiation) - [Typography Checklist for Packaging](https://www.pkgbranding.com/blog/typography-checklist-packaging) - [Top Biodegradable Packaging Myths Consumers Believe](https://www.pkgbranding.com/blog/biodegradable-packaging-myths-consumers-believe) - [Macro Photography for Food Packaging Design](https://www.pkgbranding.com/blog/macro-photography-food-packaging-design) - [Glass Packaging Benefits for CPG Brands](https://www.pkgbranding.com/blog/glass-packaging-benefits-cpg-brands) - [Pet Food Packaging: FDA Rules to Know](https://www.pkgbranding.com/blog/pet-food-packaging-fda-rules) ![Best package design agencies](https://www.pkgbranding.com/hubfs/badge-package-design-agencies.svg)   Recognized as a Top Package Design Agency on [DesignRush](https://www.designrush.com/agency/package-design) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101) ![PKG Best Packaging Design Agency in Chicago](https://www.pkgbranding.com/hs-fs/hubfs/Screenshot%202025-09-22%20at%2010.33.31%20PM.png?width=722&height=284&name=Screenshot%202025-09-22%20at%2010.33.31%20PM.png) [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [![A Hangar 12 Agency](https://www.pkgbranding.com/hubfs/assets/dev/img/a-hangar12-agency-logo-transparent.png)](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kevin Keating at PKG" }, "dateModified" : "December 31, 2024, 12:32:54 PM", "datePublished" : "2013-02-08 09:18:49", "description" : "Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct!", "headline" : "Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct!", "image" : { "@type" : "ImageObject", "url" : "" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" }, "name" : "PKG Brand Design" } } ```