---
title: Singles go multiple
description: Singles go multiple
image: https://www.pkgbranding.com/hs-fs/file-4101453873-jpg/blog-files/post-30757221-260x181.jpg
---

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# Consumer First Insights

## Singles go multiple

Written by Kevin Keating at PKG

A packaging trend that has been on the rise is bulk single serve packaging. With consumers constantly on the go, they prefer these easily accessible cartons of single serve snacks.

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Proof positive that Americans are on the go in a big way: the continued demand for single-serve products sold in multipacks or larger bulk formats.

This packaging format reflects the dueling trends of on-the-go eating, convenience and value. With the Nielsen organization reporting that 91% of consumers saying they snack at least once a day, it's no wonder that people want a good-size stash of grab-and-go goodies at the ready in their home pantries.

Packaging companies increasingly have responded to such wants and needs...

Read more from the source: [bakingbusiness.com](http://www.bakingbusiness.com/articles/news_home/Trends/2015/06/Singles_go_multiple.aspx?ID={770C1A25-1AD3-4695-BC24-DA27F440B16F}&cck=1)

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