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"WeListen" Blog

Singles go multiple

A packaging trend that has been on the rise is bulk single serve packaging. With consumers constantly on the go, they prefer these easily accessible cartons of single serve snacks.

 

Proof positive that Americans are on the go in a big way: the continued demand for single-serve products sold in multipacks or larger bulk formats.

This packaging format reflects the dueling trends of on-the-go eating, convenience and value. With the Nielsen organization reporting that 91% of consumers saying they snack at least once a day, it's no wonder that people want a good-size stash of grab-and-go goodies at the ready in their home pantries.

Packaging companies increasingly have responded to such wants and needs...

Read more from the source: bakingbusiness.com

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