You've gone through iteration after iteration of packaging and found a solution that works, but you could be limited the success of your product with out taking a deeper look at what your packaging could do for your brand.
This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Eye-tracking studies show that [...]
Read more from the source: Forbes
