---
title: Too much digital marketing remains intrusive says Havas Media's Amy Kean at DA University
description: Too much digital marketing remains intrusive says Havas Media's Amy Kean at DA University
---

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# Consumer First Insights

## Too much digital marketing remains intrusive says Havas Media's Amy Kean at DA University

Written by Kevin Keating at PKG

Digital marketing is still one of the most effective and efficient ways to reach a large audience, but consumers do not want to be bombarded every second of the day.

Too much digital marketing activity remains intrusive and programmatic trading is missing a trick were two of the conclusions drawn at...

Read more from the source: [The Drum](http://www.thedrum.com/news/2015/01/26/too-much-digital-marketing-remains-intrusive-says-havas-medias-amy-kean-da)

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