--- title: Why Authenticity Is Key for Marketing on Social Media description: Why Authenticity Is Key for Marketing on Social Media image: https://www.pkgbranding.com/hs-fs/file-4101451383-jpg/blog-files/authenticitysocialmediabrands-pkg-300x183.jpg --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## Why Authenticity Is Key for Marketing on Social Media Written by Kevin Keating at PKG Authenticity is key for brands on social media. In order to translate your brand story into real engagement with consumers, it needs feel and BE authentic and personal. ![Find an Authentic Voice for Your Brand - Photo by Jason A. Howie](https://www.pkgbranding.com/hs-fs/file-4101451383-jpg/blog-files/authenticitysocialmediabrands-pkg-300x183.jpg?width=300&height=183&name=authenticitysocialmediabrands-pkg-300x183.jpg) An authentic voice is what can make or break your brand's presence on social media. Often, we forget that social media's primary purpose is not to advertise products, but to enable connection between people across a variety of relationships, from family members to strangers who like the same TV show. Users of social media expect your profile to be a representation of yourself, and nothing can brand you as a fake or a poser more quickly than presenting an inauthentic voice. Read more from the source: [socialmediatoday.com](http://socialmediatoday.com/elizabethkent/1768296/why-authenticity-key-marketing-social-media?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29) - [Facebook Share ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fwhy-authenticity-is-key-for-marketing-on-social-media%2F) - [Twitter Share ](https://twitter.com/home?status=Why+Authenticity+Is+Key+for+Marketing+on+Social+Media%20https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fwhy-authenticity-is-key-for-marketing-on-social-media%2F) - [LinkedIn Share ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fwhy-authenticity-is-key-for-marketing-on-social-media%2F&title=Why%20Authenticity%20Is%20Key%20for%20Marketing%20on%20Social%20Media&summary=Why+Authenticity+Is+Key+for+Marketing+on+Social+Media&source=) - [Email Share ](mailto:?subject=Why%20Authenticity%20Is%20Key%20for%20Marketing%20on%20Social%20Media&body=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fwhy-authenticity-is-key-for-marketing-on-social-media%2F) ### Topics - [Blog](https://www.pkgbranding.com/blog/topic/blog) ### Related Posts [![How Multisensory Packaging Impacts Brand Loyalty](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699e3f7cefc60cc2af09b0fd-1771990125261.jpg) How Multisensory Packaging Impacts Brand Loyalty Kevin Keating at PKG ](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) [![7 Emotional Triggers That Drive Packaging Success](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d6a34efc60cc2af09912c-1771927424595.jpg) 7 Emotional Triggers That Drive Packaging Success Kevin Keating at PKG ](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) [![How Social Media Listening Improves Packaging Design](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d5fe4efc60cc2af098e8a-1771924055807.jpg) How Social Media Listening Improves Packaging Design Kevin Keating at PKG ](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) ### Subscribe Now! ### Subscribe Now!     **Awarded Top 50** **Package Design ****Blog**   [![Packaging-Design-transparent_216px](https://blog-cdn.feedspot.com/wp-content/uploads/2017/05/Packaging-Design-transparent_216px.png)](http://blog.feedspot.com/packaging_design_blogs/) - [How Multisensory Packaging Impacts Brand Loyalty](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) - [7 Emotional Triggers That Drive Packaging Success](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) - [How Social Media Listening Improves Packaging Design](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) - [11 Examples of Functional Packaging Features](https://www.pkgbranding.com/blog/functional-packaging-features-examples) - [Competitor Analysis for Shelf Differentiation](https://www.pkgbranding.com/blog/competitor-analysis-for-shelf-differentiation) - [Typography Checklist for Packaging](https://www.pkgbranding.com/blog/typography-checklist-packaging) - [Top Biodegradable Packaging Myths Consumers Believe](https://www.pkgbranding.com/blog/biodegradable-packaging-myths-consumers-believe) - [Macro Photography for Food Packaging Design](https://www.pkgbranding.com/blog/macro-photography-food-packaging-design) - [Glass Packaging Benefits for CPG Brands](https://www.pkgbranding.com/blog/glass-packaging-benefits-cpg-brands) - [Pet Food Packaging: FDA Rules to Know](https://www.pkgbranding.com/blog/pet-food-packaging-fda-rules) ![Best package design agencies](https://www.pkgbranding.com/hubfs/badge-package-design-agencies.svg)   Recognized as a Top Package Design Agency on [DesignRush](https://www.designrush.com/agency/package-design) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101) ![PKG Best Packaging Design Agency in Chicago](https://www.pkgbranding.com/hs-fs/hubfs/Screenshot%202025-09-22%20at%2010.33.31%20PM.png?width=722&height=284&name=Screenshot%202025-09-22%20at%2010.33.31%20PM.png) [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [![A Hangar 12 Agency](https://www.pkgbranding.com/hubfs/assets/dev/img/a-hangar12-agency-logo-transparent.png)](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kevin Keating at PKG" }, "dateModified" : "April 22, 2016, 3:37:01 AM", "datePublished" : "2013-09-26 13:36:00", "description" : "Why Authenticity Is Key for Marketing on Social Media", "headline" : "Why Authenticity Is Key for Marketing on Social Media", "image" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/537000/file-4101451383-jpg/blog-files/authenticitysocialmediabrands-pkg-300x183.jpg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" }, "name" : "PKG Brand Design" } } ```