Authenticity is key for brands on social media. In order to translate your brand story into real engagement with consumers, it needs feel and BE authentic and personal.
An authentic voice is what can make or break your brand's presence on social media. Often, we forget that social media's primary purpose is not to advertise products, but to enable connection between people across a variety of relationships, from family members to strangers who like the same TV show. Users of social media expect your profile to be a representation of yourself, and nothing can brand you as a fake or a poser more quickly than presenting an inauthentic voice.
Read more from the source: socialmediatoday.com