--- title: Borden Cheese | PKG Branding description: When Borden first approached us about refreshing its brand, we mooed with delight at the opportunity to give the iconic Elsie the Cow a facelift. --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Work | Borden Cheese ## Borden Cheese When Borden first approached us about refreshing its brand, we mooed with delight at the opportunity to give the iconic Elsie the Cow a facelift. After an extensive audit, we saw a cluttered, fractured brand—with new product launches underscoring a stunning lack of integrated brand identity. First we shaped a new brand mark that softened Elsie’s features and made her even more approachable. Then we developed a consistent packaging look and feel, adopting red as a signature color and enlarging the logo for greater shelf impact. ![BordenCheeseRefresh01.jpg](https://www.pkgbranding.com/hs-fs/hubfs/assets/images/Work/Borden%20Cheese/BordenCheeseRefresh01.jpg?width=662&height=711&name=BordenCheeseRefresh01.jpg)![BordenCheeseRefresh02.jpg](https://www.pkgbranding.com/hs-fs/hubfs/assets/images/Work/Borden%20Cheese/BordenCheeseRefresh02.jpg?width=662&height=426&name=BordenCheeseRefresh02.jpg)![BordenCheeseRefresh03.jpg](https://www.pkgbranding.com/hs-fs/hubfs/assets/images/Work/Borden%20Cheese/BordenCheeseRefresh03.jpg?width=662&height=900&name=BordenCheeseRefresh03.jpg)![BordenCheeseRefresh04.jpg](https://www.pkgbranding.com/hs-fs/hubfs/assets/images/Work/Borden%20Cheese/BordenCheeseRefresh04.jpg?width=662&height=900&name=BordenCheeseRefresh04.jpg) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101) ![PKG Best Packaging Design Agency in Chicago](https://www.pkgbranding.com/hs-fs/hubfs/Screenshot%202025-09-22%20at%2010.33.31%20PM.png?width=722&height=284&name=Screenshot%202025-09-22%20at%2010.33.31%20PM.png) [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [![A Hangar 12 Agency](https://www.pkgbranding.com/hubfs/assets/dev/img/a-hangar12-agency-logo-transparent.png)](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif)