---
title: Jelly Belly Mystery Flavor Promo Packaging Design
description: During the Easter season Jelly Belly finds its greatest competition against other jelly bean brands. We created a mystery flavor promotion to engage consumers.
---

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# Work | Jelly Belly Mystery Flavor

## Jelly Belly Mystery Flavor

During the Easter season Jelly Belly® finds its greatest competition against other jelly bean brands. So we created a mystery flavor promotion to engage consumers as a way to cement Jelly Belly’s position as the favorite Jelly Bean brand among consumers—including promotional packaging and retailer specific Easter packaging. This promotion was so successful that, after a few years off, Jelly Belly ran it again.

![JellyBellyMysteryFlavorPromo01](https://www.pkgbranding.com/hubfs/Images/JellyBellyMysteryFlavorPromo01.jpg)

![JellyBellyMysteryFlavorPromo03](https://www.pkgbranding.com/hubfs/Images/JellyBellyMysteryFlavorPromo03.jpg)

![JellyBellyMysteryFlavorPromo02](https://www.pkgbranding.com/hubfs/Images/JellyBellyMysteryFlavorPromo02.jpg)

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