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Sara Lee Toy Story 3
In 2010 Sara Lee Bakery decided to partner with Disney to bring excitement to their All-American breads, bagels and rolls. After working with Sara Lee on several successful Disney partnerships in previous years (High School Musical 3, Camp Rock, Wizards of Waverley Place) we developed an on-pack and in-store promotion that maximized the real estate on Sara Lee’s product and displays while bringing the Disney & Pixar assets to life.