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Kevin Keating at PKG

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The FPA Has Announced Its Top Innovators of 2018

Posted by Kevin Keating at PKG on March 20, 2019 in packaging design

The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 entries from 54 packages submitted (some of which were entered in multiple categories), 14 were honored with achievement awards. 

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PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit?

Posted by Kevin Keating at PKG on March 13, 2019 in Sustainability, packaging design

Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be recyclable, compostable, or biodegradable by that time.

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Glass Jars Are Making a Comeback -- Here's Why

Posted by Kevin Keating at PKG on March 07, 2019 in package design

Glass containers were used in Southeast Asia as long ago as 100 BCE. In America, settlers in Jamestown built a glass melting furnace in the early 1600s. Glass as a container for foods and beverages is ideal even in the 21st century, when countless other container options are available.

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Appealing to the Health-Conscious Consumer with Packaging Design

Posted by Kevin Keating at PKG on February 27, 2019 in food packaging

Snacking behavior is different from what it used to be.

Individuals and families today are more mobile and less likely to adhere to a standard three-meals-a-day eating pattern, and because of this, snacks have replaced some meals. For example, a snack eaten on the train or while driving to work may count as breakfast.

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How the Right Packaging Can Extend Your Product's Reach

Posted by Kevin Keating at PKG on February 20, 2019 in packaging design

Massive growth in the e-commerce space has meant that product packaging must serve more functions than ever before.

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Will Consumers Embrace a Milk-Man Style Packaging Model?

Posted by Kevin Keating at PKG on February 06, 2019 in packaging

By the 1970s, home milk delivery in America via the “milk-man” had become a rarity. 

Throughout that decade, however, there were still plenty of families who returned their glass cola bottles to the grocery store every week to avoid paying a bottle deposit when they bought a new batch. With those two exceptions, reuse of CPG packaging has been an unfamiliar concept to most Americans, but some brands are reviving it for certain products. 

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Packaging and the Supply Chain: 4 Key Considerations

Posted by Kevin Keating at PKG on January 30, 2019 in packaging

The packaging supply chain has never been simple.

Even so, it is becoming still more complex as consumers demand more from their packaging, including convenience, personalization, and sustainability. Meeting increased requirements for brand success requires special attention to the packaging supply chain. 

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Exploring the Rise of Flexible Packaging

Posted by Kevin Keating at PKG on January 23, 2019 in packaging design

Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products.

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The 3 Most Important Packaging Factors in 2019

Posted by Kevin Keating at PKG on January 16, 2019 in food packaging

Many brands start the new year with renewed commitment to making it their best ever, and you can’t reach that goal if your product packaging falls short.

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5 Packaging Personalization Tips for 2019

Posted by Kevin Keating at PKG on January 09, 2019 in food packaging

Personalization used to be limited to touches like custom engraving on jewelry, or monogram embroidery on clothing. But today, personalization has many levels and can be carried out far more easily.

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