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How much will my logo and package design cost?

From established national brands to start-ups, PKG has the pricing options to fit your budget.

Pricing Packages

Check out PKG's 3 PRICING PACKAGES to fit your CPG packaging needs. Scroll down further to to explore the available OPTIONS for brand logos, design research, naming, copywriting, structural design, photography, stock images, illustration, image retouching, and final production artwork. Or, contact us for a custom quote!

Starter

Package Design for 1 Product

  • 2 Packaging concepts
  • 2 Rounds of revisions

(does not include final production art, photography or stock images)

$5,000*

*For front and back structure only.
Carton may be an additional charge

Take The Next Step

Each additional product starts at $1,000
(Must be same size)

Basic

Logo & Package Design for 1 Product

  • 2 Logo concepts
  • 3 Packaging concepts
  • 2 Rounds of revisions
  • Consumer eye tracking test

(does not include final production art, photography or stock images)

$12,000*

*For front and back structure only.
Carton may be an additional charge

Take The Next Step

Each additional product starts at $1,000
(Must be same size)

Premium

Logo & Packaging & Research for 1 Product

  • 4 Logo concepts
  • 4 Packaging concepts
  • 3 Rounds of revisions
  • Consumer eye tracking test
  • Package research study

(does not include final production art, photography or stock images)

$20,000*

*For front and back structure only.
Carton may be an additional charge

Take The Next Step

Each additional product starts at $1,000
(Must be same size)

AVAILABLE OPTIONS

CLICK on any of the Add-ons below for more information about what can be added to your package. Pricing specifics will be quoted after you choose one of the above Pricing Packages. Or, contact us for a custom quote!

LOGO Only

$2,500 for brand logo design only. Includes up to 3 revisions. Final production artwork.

Consumer Research

Consumer eye-tracking tests including heat maps, as well as, online research with screened consumer panels to evaluate different packaging design concepts.

Naming

Extensive brainstorming to create a list of brand names, tag lines, features, benefits, and more. Typically, lists are segmented in multiple categories. Research URLs and U.S. Government Patent Office for conflicts.

Copywriting

Write romance copy for back panel brand story. Copywriting for recipes, product instructions and usage, and more!

Structural Design

Develop packaging structures that hold and merchandise products. Can include concept sketches, comps, and 3D prototypes across a multitude of sustainable materials and substrates, from aluminum cans and glass bottles to paper cartons and recycled plastic cups.

Photography/Stock Images

Custom or stock photography. Custom includes pre-production, photography, photo direction, stylists, retouching, and more! Stock includes researching images and negotiating usage, or using royalty-free images.

Illustration

Custom or stock illustrations. Custom illustrations include concept, artwork direction and final work done by a professional illustrator, either digitally or by hand. Research stock illustrations based on style, color, and technique.

Retouching

Digital changes to photography or illustrations to enhance images, change colors, lighten/darken, add effects, and remove defects.

Final Production Artwork

Preparation of converting the package designs into artwork that is ready for pre-press and/or the printer. Assembly includes die lines, colors, type, imagery, UPCs, etc. and meeting all print specifications.