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Top 6 Logo Design Trends for 2019 Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly.  A logo identifies your brand and ... 04/17 Kevin Keating at PKG
Should You Use the Word 'Natural' on Your Packaging? In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own ... 04/10 Kevin Keating at PKG
Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades. 04/04 Kevin Keating at PKG
Transparency is Essential in Product Packaging Design -- Here's Why Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both. 03/27 Kevin Keating at PKG
The FPA Has Announced Its Top Innovators of 2018 The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 ... 03/20 Kevin Keating at PKG
PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit? Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be ... 03/13 Kevin Keating at PKG
Glass Jars Are Making a Comeback -- Here's Why Glass containers were used in Southeast Asia as long ago as 100 BCE. In America, settlers in Jamestown built a glass melting furnace in the early ... 03/07 Kevin Keating at PKG
Appealing to the Health-Conscious Consumer with Packaging Design Snacking behavior is different from what it used to be. Individuals and families today are more mobile and less likely to adhere to a standard ... 02/27 Kevin Keating at PKG
How the Right Packaging Can Extend Your Product's Reach Massive growth in the e-commerce space has meant that product packaging must serve more functions than ever before. 02/20 Kevin Keating at PKG
Will Consumers Embrace a Milk-Man Style Packaging Model? By the 1970s, home milk delivery in America via the “milk-man” had become a rarity.  Throughout that decade, however, there were still plenty of ... 02/06 Kevin Keating at PKG
Packaging and the Supply Chain: 4 Key Considerations The packaging supply chain has never been simple. Even so, it is becoming still more complex as consumers demand more from their packaging, including ... 01/30 Kevin Keating at PKG
Exploring the Rise of Flexible Packaging Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products. 01/23 Kevin Keating at PKG
The 3 Most Important Packaging Factors in 2019 Many brands start the new year with renewed commitment to making it their best ever, and you can’t reach that goal if your product packaging falls ... 01/16 Kevin Keating at PKG
5 Packaging Personalization Tips for 2019 Personalization used to be limited to touches like custom engraving on jewelry, or monogram embroidery on clothing. But today, personalization has ... 01/09 Kevin Keating at PKG
How to Assess Your Brand Style Guide in 2019 Brand consistency is what lets you spot your favorite brand whether you’re shopping in Tucson, in Philadelphia, or online.  01/02 Kevin Keating at PKG
The Value of Aligning Your Product Packaging with Your Brand Messaging Packaging and brand messaging haven’t always been as closely aligned as they are now. Marketers now know that when there is an “experience gap” ... 12/26 Kevin Keating at PKG
The Rise of Pastels in Packaging Design Colors that are mixed with significant amounts of white pigment are pastels, and they are often designated by the adjective “pale” or “light” before ... 12/20 Kevin Keating at PKG
The Rise of Zero-Waste Packaging Zero-waste packaging doesn’t necessarily mean “zero packaging period.” After all, products must make it safely to retailers and consumers, and ... 12/12 Kevin Keating at PKG
5 Tips for Enhancing Your Brand Story in 2019 If only branding were as simple as ensuring everyone knew about your product’s benefits and trusting them to make the logical choice. Brand stories ... 12/06 Kevin Keating at PKG
7 Packaging Best Practices for CPG Brands Moving Toward E-Commerce If you’re old enough, you remember cultural phenomena like having milk delivered to your house by a milkman. 11/29 Kevin Keating at PKG
A Look Ahead at Logo Design in 2019 Your brand’s logo is a critical element in your overall branding strategy. 11/21 Kevin Keating at PKG
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