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How Digital Watermarks Are Making Plastic Packaging Easier to Recycle If you are using plastic in your CPG packaging, adopt digital watermarks to be more sustainable. They help the recycling process by making plastics ... 06/16 Kevin Keating at PKG
5 Steps You Need to Take to Create an Organic-Compliant Label If you are selling organic CPG products, you will need to follow the criteria established by the United States Department of Agriculture (USDA). Once ... 06/09 Kevin Keating at PKG
How Does Countertop Display Packaging Influence CPG Sales? Many shoppers make impulse purchases while standing in line at the checkout counter. The CPG packaging used for the items on display can influence ... 06/02 Kevin Keating at PKG
Can the Environment Impact Your Packaging? Environmental factors are important to consider when choosing CPG packaging materials. Conditions such as heat, rain, humidity, and sunlight can all ... 05/26 Kevin Keating at PKG
Coca-Cola is Testing Paper Bottles for Its Products Sustainability is a concern across all areas of the food and beverage industry. Beverage companies continue looking for new ways of creating ... 05/12 Kevin Keating at PKG
How a New Solution Promises to Deliver Food Transparency Across the CPG Supply Chain (Part 2 of 2) Consumers want to know what is in their CPG products. They depend on reading labels to find out, but how accurate is this information? 05/05 Kevin Keating at PKG
Why Food Transparency is a Vital Issue for Consumers (Part 1 of 2) Consumers want to know about the ingredients in their CPG products. Food transparency is important for many reasons, including allergies, social ... 04/28 Kevin Keating at PKG
What Are Some of the Biggest CPG Subscription Packaging Trends? More people are subscribing to services to have CPG products sent directly to their homes. This convenient method of receiving goods continues to ... 04/21 Kevin Keating at PKG
Labeling Rules for CPG Brands Selling HPP Juice High-pressure products (HPP) juice is considered a specialized product. Because of this, the verbiage you use on your labels is essential. 04/14 Kevin Keating at PKG
How Have Food Allergies Impacted CPG Packaging Strategies? The number of food allergies among children and adults has skyrocketed. This must be taken into account when creating CPG packaging and labeling ... 04/07 Kevin Keating at PKG
What Are Some Personalization Options With CPG Packaging? Personalization is a growing trend in retail and eCommerce. Consumers want an interactive experience with products, and packaging is where it begins. 04/01 Kevin Keating at PKG
5 Simple Ways Your CPG Brand Can Lower Packaging Costs Your CPG packaging should stand out and be effective. It should add value without eroding cost margins. 03/24 Kevin Keating at PKG
Packaging Trends in Pet Food Production Consumers spend millions each year on pet food. Packaging can determine which products sell better than others. 03/17 Kevin Keating at PKG
What is Compostable Packaging and Who Is Using It? Consumers value sustainable products. An Accenture survey of 6000 consumers in Asia, Europe, and North America reveals that 83% of consumers value ... 03/10 Kevin Keating at PKG
How Packaging Can Support and Inform Consumers of Plant-Based Meat Products   One of the fastest-growing CPG design trends is related to plant-based meat packaging. In the past year or so, more than 40% of Americans tried ... 03/03 Kevin Keating at PKG
What Are the Different Certifications Retailers and Consumers Are Looking for on CPG Packaging? Brand and product package certifications help your products get noticed. That’s because consumers care if you’re GMO-free, organic, minority-owned, ... 02/24 Kevin Keating at PKG
If You Want to Attract Millennials to Your CPG Brand, Reduce Your Carbon Footprint Millennials have grown into their role as the consumer group to pay attention to. CPG organizations continue to pay attention to the needs, wants, ... 02/17 Kevin Keating at PKG
How Can Product Packaging Hurt Your CPG Brand? CPG packaging is risky; pick the wrong design, and you could harm rather than help your brand. It’s a tough image to get right; too many claims on ... 02/10 Kevin Keating at PKG
How Your CPG Brand Can Be More Sustainable Through Green Packaging   McKinsey surveyed U.S. consumers in late 2020 and found that more than half are “highly concerned about the environmental impact of packaging in ... 02/03 Kevin Keating at PKG
What Are the Most Effective Colors for CPG Packaging?   Every CPG package designer understands the distinctive interplay between color and consumer attraction. Design 101 covers the basic correlations ... 01/27 Kevin Keating at PKG
Here Are Some Packaging-Related Conferences (Many Virtual) For the First Half of 2021 CPG packaging trends are affected by many things, including a global pandemic that continues to wreak havoc. While the pandemic may still be here, ... 01/20 Kevin Keating at PKG
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