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"WeListen" Blog
Importance of Consistent Brand Packaging
Packaging design has become as much of a science as it has an art in recent years. That’s because data has managed to inform the process and pinpoint ...
Kevin Keating at PKG
Food Packaging Design Trends to Follow in 2023
Packaging design, like any other industry, regularly changes to meet consumer needs. Some trends are long-term, while others come and go.
Kevin Keating at PKG
Retail-Ready Packaging: Best Practices for Quick and Effective Product Display
Retail ready packaging is an essential part of your product release. It improves visibility online and on store shelves and boosts appeal to ...
Kevin Keating at PKG
Innovative Packaging Ideas for Products in 2023
Packaging leaves a lasting impression about your brand. It helps define who you are as a company, and it can tell consumers a lot about you and your ...
Kevin Keating at PKG
How Packaging Design Will Change Over the Next 10 Years
CPG packaging trends are constantly evolving. As a brand, you should be aware of these changes as you keep up with market predictions.
Kevin Keating at PKG
Environmentally Conscious Packaging Trends in 2023
More consumers are looking for eco-friendly packaging that takes Earth's fragile nature into account. Per PDI Technologies, 66% of consumers living ...
Kevin Keating at PKG
5 Common Packaging Design Mistakes and How to Fix Them
CPG packaging mistakes happen. Oftentimes, the difference between small mistakes and big ones is how quickly and effectively you address them.
Kevin Keating at PKG
Packaging That Can Boost Sales with Baby Boomers
Most companies concentrate their efforts on attracting Gen Z and millennial buyers and forget how many baby boomers make up the American consumer ...
Kevin Keating at PKG
The Benefits of Using Custom Packing Tape for Your Packaging
The first time consumers physically interact with your product is through the CPG packaging. This creates a great opportunity to share your brand ...
Kevin Keating at PKG
Recycled Ocean Plastic: Pack Your Products While Saving the Seas
Plastic is used in a wide variety of products and CPG packaging. According to Condorferries, of the 300 million tons created each year, 50% is ...
Kevin Keating at PKG
Graphics and Images That Should Be Included on Your Packaging
Images and graphics play important roles in your CPG packaging. While there's no specific formula for creating the perfect packaging design, there ...
Kevin Keating at PKG
Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas
CPG packaging can be costly, especially when you factor in containers, packing materials, and the printing on the outside. Consumers rely on quality ...
Kevin Keating at PKG
The Best Shape(s) for Your Product Packaging
The shape of your packaging matters. It can grab the attention of consumers on store shelves and set your product apart from the rest.
Kevin Keating at PKG
Packaging Materials Consumers Want You to Avoid
Food safety is about more than what ingredients are in the food. Consumers and brands alike are taking a hard look at chemicals and toxic substances ...
Kevin Keating at PKG
5 Top Examples of Edible Packaging
Edible packaging is becoming popular in the food and beverage industry. This form of sustainable CPG packaging is typically made from plant-based ...
Kevin Keating at PKG
Top Packaging Design Ideas for Electronics
The market for consumer electronics packaging is growing exponentially. Future Market Insights reports it was estimated at $22.2 billion in 2022 and ...
Kevin Keating at PKG
Four Top Packaging Design Ideas for Food Products
Packaging design in the food and beverage industry is constantly evolving. Brands are searching for the right elements to keep food safe and fresh ...
Kevin Keating at PKG
Sustainable Packaging Ideas That Protect Wildlife
Consumers and brands alike are concerned about protecting the planet’s wildlife. Companies are seeking ways to use more sustainable CPG packaging to ...
Kevin Keating at PKG
The Biggest Packaging Trends We Could Witness in 2023
2023 is here, and with it comes new CPG packaging trends. While some existing ones may remain, you can bet the way companies pack their products will ...
Kevin Keating at PKG
5 Tips for Creating the Perfect Holiday Packaging Design
Custom branded packaging design enhances a consumer's experience by making unboxing the product that much more memorable. While this is important any ...
Kevin Keating at PKG
What Specific Fonts and Colors Should You Consider for Your Packaging Design?
Successful packaging design is a balance of visual and text content. These elements grab the attention of consumers by telling a story about the ...
Kevin Keating at PKG
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