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The Rise of Plant-Based Packaging From edible spoons and straws to reusable takeout containers, plant-based packaging is coming to a consumer brand near you. 78 million metric tons of ... 09/25 Kevin Keating at PKG
The Top Food and Beverage Packaging Trends for 2020 It used to be that CPG brands used packaging to drive consumer decisions at the retail shelf. Now, however, it is consumers who are largely driving ... 09/11 Kevin Keating at PKG
How to Harness Consumer Dialogue to Build a Stronger Brand Consumer dialogue is a reciprocal exchange of information between businesses and consumers. When brands focus on the consumer dialogue in their brand ... 08/28 Kevin Keating at PKG
A Quick Guide to Banding in Food Packaging Design Banding – not to be confused with branding – is an element of food packaging design that makes a lot of sense. It’s basically what it sounds like: ... 08/21 Kevin Keating at PKG
Glass Containers Are Back -- Here's Why Glass started falling out of favor as a packaging material decades ago with the rise of lightweight, unbreakable plastic. 08/07 Kevin Keating at PKG
Here's What Your Logo is Saying to Prospective Customers Every brand has a story, and a logo is a way of encapsulating that story in a design that represents the brand at a glance. 07/31 Kevin Keating at PKG
How Augmented Reality is Shaking Up CPG Packaging Building blocks of augmented reality (AR) have been around for several years, but at first, brands weren’t quite sure what to do with the technology. 07/24 Kevin Keating at PKG
How Instagram Is Influencing CPG Packaging Development Brands help people express their identities. Brand attributes become part of consumers’ identities, especially when those brand attributes are made ... 07/17 Kevin Keating at PKG
Top 6 Characteristics of a Strong Brand Story Did you know that your brand story is a valuable business asset? It can be leveraged in many ways over the span of your business life, creating value ... 07/10 Kevin Keating at PKG
New Study: Brands Plan to Invest More in Packaging -- Here's Why Excellence in packaging design benefits both brand and consumer. Packaging that looks good and performs well draws consumers, and packaging design ... 07/03 Kevin Keating at PKG
It's Summer 2019: Have You Updated Your Label Date Codes? Did you know that food product dating is not required, except for on infant formula? 06/26 Kevin Keating at PKG
How to Leverage the Voice of the Customer for Packaging Decisions in 2019 The Voice of the Customer, or VoC, is a broad term describing consumer feedback about their expectations of and experiences with products and ... 06/19 Kevin Keating at PKG
6 Examples of Companies Doing Brand Identity Design Right Packaging design is about far more than just containing and protecting a product. It’s a crucial component of brand identity design. 06/12 Kevin Keating at PKG
This New Six-Pack Alternative Will Reduce Plastic Waste by 75% Seventy-eight million metric tons of plastic packaging are produced worldwide each year, and of this, only 14% is recycled.  06/05 Kevin Keating at PKG
7 Tips for Developing a Product Name Consumers Remember The process of naming something, whether it’s a product, a company, a baby, a pet, or even a boat, can be fraught with anxiety. 05/29 Kevin Keating at PKG
Inverted Pouches Are Taking the Industry by Storm: Here's Why Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle. 05/22 Kevin Keating at PKG
Why Brand Consistency Matters in the Age of E-Commerce By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion.  05/08 Kevin Keating at PKG
The Fourth Dimension: Challenges and Opportunities for Food Packaging Design Packaging design can be thought of in dimensions. 05/01 Kevin Keating at PKG
Demand for Biodegradable Food Packaging Expected to Explode by 2023 Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components. 04/25 Kevin Keating at PKG
Top 6 Logo Design Trends for 2019 Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly.  A logo identifies your brand and ... 04/17 Kevin Keating at PKG
Should You Use the Word 'Natural' on Your Packaging? In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own ... 04/10 Kevin Keating at PKG
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