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The PKG Blog

How to Leverage the Voice of the Customer for Packaging Decisions in 2019

Posted by Kevin Keating at PKG on June 19, 2019 in packaging

The Voice of the Customer, or VoC, is a broad term describing consumer feedback about their expectations of and experiences with products and services.

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6 Examples of Companies Doing Brand Identity Design Right

Posted by Kevin Keating at PKG on June 12, 2019 in brand

Packaging design is about far more than just containing and protecting a product. It’s a crucial component of brand identity design.

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This New Six-Pack Alternative Will Reduce Plastic Waste by 75%

Posted by Kevin Keating at PKG on June 05, 2019 in package design

Seventy-eight million metric tons of plastic packaging are produced worldwide each year, and of this, only 14% is recycled

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7 Tips for Developing a Product Name Consumers Remember

Posted by Kevin Keating at PKG on May 29, 2019 in trends

The process of naming something, whether it’s a product, a company, a baby, a pet, or even a boat, can be fraught with anxiety.

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Inverted Pouches Are Taking the Industry by Storm: Here's Why

Posted by Kevin Keating at PKG on May 22, 2019 in packaging design

Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle.

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Why Brand Consistency Matters in the Age of E-Commerce

Posted by Kevin Keating at PKG on May 08, 2019 in branding, food packaging

By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. 

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The Fourth Dimension: Challenges and Opportunities for Food Packaging Design

Posted by Kevin Keating at PKG on May 01, 2019 in packaging design

Packaging design can be thought of in dimensions.

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Demand for Biodegradable Food Packaging Expected to Explode by 2023

Posted by Kevin Keating at PKG on April 24, 2019 in packaging

Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components.

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Top 6 Logo Design Trends for 2019

Posted by Kevin Keating at PKG on April 17, 2019 in branding

Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly. 

A logo identifies your brand and differentiates it from the competition, so the work that goes into its design has to account for multiple branding attributes such as who the target audience is, the industry as a whole, and new design trends. 

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Should You Use the Word 'Natural' on Your Packaging?

Posted by Kevin Keating at PKG on April 10, 2019 in food packaging

In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own definitions. 

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Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn

Posted by Kevin Keating at PKG on April 04, 2019 in food packaging

Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades.

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Transparency is Essential in Product Packaging Design -- Here's Why

Posted by Kevin Keating at PKG on March 27, 2019 in food packaging

Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both.

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The FPA Has Announced Its Top Innovators of 2018

Posted by Kevin Keating at PKG on March 20, 2019 in packaging design

The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 entries from 54 packages submitted (some of which were entered in multiple categories), 14 were honored with achievement awards. 

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PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit?

Posted by Kevin Keating at PKG on March 13, 2019 in Sustainability, packaging design

Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be recyclable, compostable, or biodegradable by that time.

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Glass Jars Are Making a Comeback -- Here's Why

Posted by Kevin Keating at PKG on March 07, 2019 in package design

Glass containers were used in Southeast Asia as long ago as 100 BCE. In America, settlers in Jamestown built a glass melting furnace in the early 1600s. Glass as a container for foods and beverages is ideal even in the 21st century, when countless other container options are available.

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Appealing to the Health-Conscious Consumer with Packaging Design

Posted by Kevin Keating at PKG on February 27, 2019 in food packaging

Snacking behavior is different from what it used to be.

Individuals and families today are more mobile and less likely to adhere to a standard three-meals-a-day eating pattern, and because of this, snacks have replaced some meals. For example, a snack eaten on the train or while driving to work may count as breakfast.

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How the Right Packaging Can Extend Your Product's Reach

Posted by Kevin Keating at PKG on February 20, 2019 in packaging design

Massive growth in the e-commerce space has meant that product packaging must serve more functions than ever before.

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Will Consumers Embrace a Milk-Man Style Packaging Model?

Posted by Kevin Keating at PKG on February 06, 2019 in packaging

By the 1970s, home milk delivery in America via the “milk-man” had become a rarity. 

Throughout that decade, however, there were still plenty of families who returned their glass cola bottles to the grocery store every week to avoid paying a bottle deposit when they bought a new batch. With those two exceptions, reuse of CPG packaging has been an unfamiliar concept to most Americans, but some brands are reviving it for certain products. 

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Packaging and the Supply Chain: 4 Key Considerations

Posted by Kevin Keating at PKG on January 30, 2019 in packaging

The packaging supply chain has never been simple.

Even so, it is becoming still more complex as consumers demand more from their packaging, including convenience, personalization, and sustainability. Meeting increased requirements for brand success requires special attention to the packaging supply chain. 

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Exploring the Rise of Flexible Packaging

Posted by Kevin Keating at PKG on January 23, 2019 in packaging design

Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products.

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