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"WeListen" Blog
Top 10 trends in 2024 for grocery product packaging design
Introduction The packaging design of grocery products is constantly evolving to meet the changing needs and preferences of consumers. As we begin the ...
Kevin Keating at PKG
Turning Heads, Filling Carts: How Effective Packaging Fuels Sales
Effective packaging isn’t just a pretty face for your brand. It’s a potential game-changer in driving sales. Packaging sends a message to your ...
Kevin Keating at PKG
Here are 6 of the Latest Packaging Technology Innovations
When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ...
Kevin Keating at PKG
Why Custom Packaging is Your Untapped Advantage in a Crowded Market
Introduction
Kevin Keating at PKG
Elevate Your Brand: How Unique Packaging Makes All the Difference
Introduction
Kevin Keating at PKG
Portion Perfection: How Packaging Can Aid in Portion Control
How large should this burger be in order to fit into the bun? How much salad will someone regularly eat in one sitting? Portion control has been used ...
Kevin Keating at PKG
The Appeal of Visibility in Packaging Design
Today’s consumers are seeking transparency and authenticity. A growing trend toward visibility in packaging design satisfies their need to understand ...
Kevin Keating at PKG
A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market
Consumer packaging design isn’t always quick to change. However, due to rapidly-rising environmental awareness, health food brands are being ...
Kevin Keating at PKG
Emphasizing Key Ingredients through Innovative Consumer Packaging Design
Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with ...
Kevin Keating at PKG
Going Green: The Rise of Sustainable Packaging in Consumer Preferences
Introduction
Kevin Keating at PKG
The Impact of Easy-to-Open Packaging Design
Product packaging has a huge impact on consumer decisions. Over 70 percent of decisions that consumers make occur in the store, and packaging is the ...
Kevin Keating at PKG
Less is More: How Simplified Packaging Design Appeals to Health-Conscious Consumers
Health and wellness is a rising priority for consumers in today’s world. One pathway to wellness is to embrace simple, healthy food choices. As ...
Kevin Keating at PKG
Evolving Packaging Design Trends in the Healthy Food Sector
Packaging design is about communication. This communication is especially important in the grocery store, where consumers rapidly scan through ...
Kevin Keating at PKG
The CPG Branding Blueprint: Unleashing the Power of Packaging
Your CPG branding strategy shapes the way that you develop your packaging design. Packaging is a way to articulate your brand’s values and ...
Kevin Keating at PKG
The Art of Standout Branding and Packaging in the CPG Market
What is your brand? How does it reflect what your company values? How does it bring forth specific feelings for your customers?
Kevin Keating at PKG
5 Most Common Packaging Types in 2023
Today’s businesses look to packaging for a wide variety of reasons. Packaging is no longer just a way to transport materials from your business to ...
Kevin Keating at PKG
Best Practices for Packaging for E-Commerce
Packaging for consumer packaged goods, or CPG packaging, is a key part of any ecommerce business. It’s what protects the products that you sell and ...
Kevin Keating at PKG
5 Benefits of Corrugated Packaging
Corrugated packaging was invented when people needed to store goods safely and for long periods. Since 1894, when the first corrugated box was made, ...
Kevin Keating at PKG
5 Top Sustainable Materials for Packaging
From live animals to fashion finds, there are few limits on what you can ship through home delivery. With the rise of this tactic, it’s more ...
Kevin Keating at PKG
The Importance and Evolution of 3D Packaging Design
Packaging design is an important part of selling a product. The right CPG packaging attracts consumers to the brand and its products.
Kevin Keating at PKG
Packaging Design Costs: Making the Most of a Small Budget
CPG packaging design costs are increasing. This is a significant challenge for companies struggling to make the most of small budgets. Faced with ...
Kevin Keating at PKG
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Package Design
Blog
Top 10 trends in 2024 for grocery product packaging design
Turning Heads, Filling Carts: How Effective Packaging Fuels Sales
Here are 6 of the Latest Packaging Technology Innovations
Why Custom Packaging is Your Untapped Advantage in a Crowded Market
Elevate Your Brand: How Unique Packaging Makes All the Difference
Portion Perfection: How Packaging Can Aid in Portion Control
The Appeal of Visibility in Packaging Design
A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market
Emphasizing Key Ingredients through Innovative Consumer Packaging Design
Going Green: The Rise of Sustainable Packaging in Consumer Preferences
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