The Conversation

The PKG Blog

Glass Containers Are Back -- Here's Why

Posted by Kevin Keating at PKG on August 07, 2019 in food packaging

Glass started falling out of favor as a packaging material decades ago with the rise of lightweight, unbreakable plastic.

Read More

Here's What Your Logo is Saying to Prospective Customers

Posted by Kevin Keating at PKG on July 31, 2019 in branding

Every brand has a story, and a logo is a way of encapsulating that story in a design that represents the brand at a glance.

Read More

How Augmented Reality is Shaking Up CPG Packaging

Posted by Kevin Keating at PKG on July 24, 2019 in branding

Building blocks of augmented reality (AR) have been around for several years, but at first, brands weren’t quite sure what to do with the technology.

Read More

How Instagram Is Influencing CPG Packaging Development

Posted by Kevin Keating at PKG on July 17, 2019 in packaging design

Brands help people express their identities. Brand attributes become part of consumers’ identities, especially when those brand attributes are made visible to others, and Instagram happens to be an excellent platform for that.

Read More

Top 6 Characteristics of a Strong Brand Story

Posted by Kevin Keating at PKG on July 10, 2019 in brand

Did you know that your brand story is a valuable business asset? It can be leveraged in many ways over the span of your business life, creating value for the company and those inside it, as well as for consumers.

Read More

New Study: Brands Plan to Invest More in Packaging -- Here's Why

Posted by Kevin Keating at PKG on July 03, 2019 in cpg packaging

Excellence in packaging design benefits both brand and consumer. Packaging that looks good and performs well draws consumers, and packaging design can help brands improve their own efficiency while helping control costs.

Read More

It's Summer 2019: Have You Updated Your Label Date Codes?

Posted by Kevin Keating at PKG on June 26, 2019 in labeling

Did you know that food product dating is not required, except for on infant formula?

Read More

How to Leverage the Voice of the Customer for Packaging Decisions in 2019

Posted by Kevin Keating at PKG on June 19, 2019 in packaging

The Voice of the Customer, or VoC, is a broad term describing consumer feedback about their expectations of and experiences with products and services.

Read More

6 Examples of Companies Doing Brand Identity Design Right

Posted by Kevin Keating at PKG on June 12, 2019 in brand

Packaging design is about far more than just containing and protecting a product. It’s a crucial component of brand identity design.

Read More

This New Six-Pack Alternative Will Reduce Plastic Waste by 75%

Posted by Kevin Keating at PKG on June 05, 2019 in package design

Seventy-eight million metric tons of plastic packaging are produced worldwide each year, and of this, only 14% is recycled

Read More

7 Tips for Developing a Product Name Consumers Remember

Posted by Kevin Keating at PKG on May 29, 2019 in trends

The process of naming something, whether it’s a product, a company, a baby, a pet, or even a boat, can be fraught with anxiety.

Read More

Inverted Pouches Are Taking the Industry by Storm: Here's Why

Posted by Kevin Keating at PKG on May 22, 2019 in packaging design

Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle.

Read More

Why Brand Consistency Matters in the Age of E-Commerce

Posted by Kevin Keating at PKG on May 08, 2019 in branding, food packaging

By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. 

Read More

The Fourth Dimension: Challenges and Opportunities for Food Packaging Design

Posted by Kevin Keating at PKG on May 01, 2019 in packaging design

Packaging design can be thought of in dimensions.

Read More

Demand for Biodegradable Food Packaging Expected to Explode by 2023

Posted by Kevin Keating at PKG on April 24, 2019 in packaging

Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components.

Read More

Top 6 Logo Design Trends for 2019

Posted by Kevin Keating at PKG on April 17, 2019 in branding

Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly. 

A logo identifies your brand and differentiates it from the competition, so the work that goes into its design has to account for multiple branding attributes such as who the target audience is, the industry as a whole, and new design trends. 

Read More

Should You Use the Word 'Natural' on Your Packaging?

Posted by Kevin Keating at PKG on April 10, 2019 in food packaging

In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own definitions. 

Read More

Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn

Posted by Kevin Keating at PKG on April 04, 2019 in food packaging

Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades.

Read More

Transparency is Essential in Product Packaging Design -- Here's Why

Posted by Kevin Keating at PKG on March 27, 2019 in food packaging

Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both.

Read More

The FPA Has Announced Its Top Innovators of 2018

Posted by Kevin Keating at PKG on March 20, 2019 in packaging design

The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 entries from 54 packages submitted (some of which were entered in multiple categories), 14 were honored with achievement awards. 

Read More
Contact Us