The Conversation

The Voice of the Customer, or VoC, is a broad term describing consumer feedback about their expectations of and experiences with products and services.

Packaging design is about far more than just containing and protecting a product. It’s a crucial component of brand identity design.

Seventy-eight million metric tons of plastic packaging are produced worldwide each year, and of this, only 14% is recycled. 

The process of naming something, whether it’s a product, a company, a baby, a pet, or even a boat, can be fraught with anxiety.

Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle.

By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. 

Packaging design can be thought of in dimensions.

Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components.

Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly. 

A logo identifies your brand and differentiates it from the competition, so the work that goes into its design has to account for multiple branding attributes such as who the target audience is, the industry as a whole, and new design trends. 

In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own definitions. 

Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades.

Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both.

The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 entries from 54 packages submitted (some of which were entered in multiple categories), 14 were honored with achievement awards. 

Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be recyclable, compostable, or biodegradable by that time.

Glass containers were used in Southeast Asia as long ago as 100 BCE. In America, settlers in Jamestown built a glass melting furnace in the early 1600s. Glass as a container for foods and beverages is ideal even in the 21^st century, when countless other container options are available.

Snacking behavior is different from what it used to be.

Individuals and families today are more mobile and less likely to adhere to a standard three-meals-a-day eating pattern, and because of this, snacks have replaced some meals. For example, a snack eaten on the train or while driving to work may count as breakfast.

Massive growth in the e-commerce space has meant that product packaging must serve more functions than ever before.

By the 1970s, home milk delivery in America via the “milk-man” had become a rarity. 

Throughout that decade, however, there were still plenty of families who returned their glass cola bottles to the grocery store every week to avoid paying a bottle deposit when they bought a new batch. With those two exceptions, reuse of CPG packaging has been an unfamiliar concept to most Americans, but some brands are reviving it for certain products. 

The packaging supply chain has never been simple.

Even so, it is becoming still more complex as consumers demand more from their packaging, including convenience, personalization, and sustainability. Meeting increased requirements for brand success requires special attention to the packaging supply chain. 

Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products.