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How Can Your Brand Make a Positive Impact With Packaging? Your packaging design matters. It’s a reflection of your brand standards as well as a way for you to move items from production to store shelf to a ... 12/04 Kevin Keating at PKG
CPG Food Packaging Trends to Watch in 2020   The Internet has empowered consumers to research brands to make purchasing decisions. This has created new challenges for CPG food packaging ... 11/27 Kevin Keating at PKG
How Feasible Is Using Seaweed As Packaging? If you need more proof that companies and consumers are concerned about the environment, consider the push for seaweed packing. Making plastic waste ... 11/20 Kevin Keating at PKG
5 Must-Attend Packaging Conferences for 2020 CPG packaging conferences can help fuel your business success. The attendees range from other vendors that will allow you some competitive research, ... 11/13 Kevin Keating at PKG
Sustainability: It's Not Just a Passing Trend   Sustainable packaging isn’t just a trend for next year. It’s the beginning of something much bigger. American consumers are increasingly aware of ... 11/06 Kevin Keating at PKG
What the Food & Beverage Packaging Innovation Report Says About Packaging Innovation Consumer preference is driving innovation, and nowhere is it more prevalent than in the world of packaging design. Packaging innovation is at the ... 10/30 Kevin Keating at PKG
5 Mistakes E-Commerce Companies Make With Packaging E-commerce changed the game for packaging designers. Instead of designing for esthetics or shelf appeal, they must work within the logistics of ... 10/23 Kevin Keating at PKG
How Graphics and Color Impact Packaging Perception Most package design professionals are aware of the studies that show how consumer perception of color can influence their brand choices by eliciting ... 10/16 Kevin Keating at PKG
CPG Packaging Trends for 2020 CPG packaging trends are changing as fast as the digital technology that creates our products. From Internet-connected to green packaging that ... 10/09 Kevin Keating at PKG
How Social Media Will Influence Packaging Design in 2020 Designing product packaging is just one way to influence consumers on the buying journey. Best practices dictate that the brand extends across buying ... 10/02 Kevin Keating at PKG
The Rise of Plant-Based Packaging From edible spoons and straws to reusable takeout containers, plant-based packaging is coming to a consumer brand near you. 78 million metric tons of ... 09/25 Kevin Keating at PKG
The Top Food and Beverage Packaging Trends for 2020 It used to be that CPG brands used packaging to drive consumer decisions at the retail shelf. Now, however, it is consumers who are largely driving ... 09/11 Kevin Keating at PKG
How to Harness Consumer Dialogue to Build a Stronger Brand Consumer dialogue is a reciprocal exchange of information between businesses and consumers. When brands focus on the consumer dialogue in their brand ... 08/28 Kevin Keating at PKG
A Quick Guide to Banding in Food Packaging Design Banding – not to be confused with branding – is an element of food packaging design that makes a lot of sense. It’s basically what it sounds like: ... 08/21 Kevin Keating at PKG
Glass Containers Are Back -- Here's Why Glass started falling out of favor as a packaging material decades ago with the rise of lightweight, unbreakable plastic. 08/07 Kevin Keating at PKG
Here's What Your Logo is Saying to Prospective Customers Every brand has a story, and a logo is a way of encapsulating that story in a design that represents the brand at a glance. 07/31 Kevin Keating at PKG
How Augmented Reality is Shaking Up CPG Packaging Building blocks of augmented reality (AR) have been around for several years, but at first, brands weren’t quite sure what to do with the technology. 07/24 Kevin Keating at PKG
How Instagram Is Influencing CPG Packaging Development Brands help people express their identities. Brand attributes become part of consumers’ identities, especially when those brand attributes are made ... 07/17 Kevin Keating at PKG
Top 6 Characteristics of a Strong Brand Story Did you know that your brand story is a valuable business asset? It can be leveraged in many ways over the span of your business life, creating value ... 07/10 Kevin Keating at PKG
New Study: Brands Plan to Invest More in Packaging -- Here's Why Excellence in packaging design benefits both brand and consumer. Packaging that looks good and performs well draws consumers, and packaging design ... 07/03 Kevin Keating at PKG
It's Summer 2019: Have You Updated Your Label Date Codes? Did you know that food product dating is not required, except for on infant formula? 06/26 Kevin Keating at PKG
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