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"WeListen" Blog

How to Appeal to Younger Audiences with Your Packaging 56% of consumers are drawn to a product by a recognizable logo on the packaging. 53% say bright colors attract their attention. 06/29 Kevin Keating at PKG
6 Brands That Have Limited Their Use of Plastics to Create Environmentally Friendly Packaging The commitment from many brands to reduce plastic CPG packaging couldn’t have come at a better time. National Geographic suggests 91% of plastic is ... 06/22 Kevin Keating at PKG
5 Brands That Have Utilized the Most Effective Packaging Designs Packaging design can influence consumers when making product choices. Around 50% of consumers are willing to pay more for products packaged in ... 06/15 Kevin Keating at PKG
How to Make Your Packaging as Effective as Possible Using the Least Materials Benefits of Effective Packaging Effective packaging houses your product and attracts customers. It's an important opportunity to connect with ... 06/08 Kevin Keating at PKG
What is Minimalist Packaging Design and Is It Right for Your CPG Brand? A minimalist packaging design grabs the attention of consumers because of its understated properties. It isn’t as busy as other CPG packaging. It ... 05/25 Kevin Keating at PKG
Can Changing a Product's Packaging Design Change Its Audience? Evidence shows packaging design makes a difference. 61% of consumers are more likely to repeat the purchase of a luxury product if the packaging is ... 05/18 Kevin Keating at PKG
5 Questions to Ask When an Agency Is Designing Your CPG Packaging Consumers pay attention to every aspect of packaging. 35% of consumers admit to viewing unboxing videos, while 55% say they bought a product because ... 05/11 Kevin Keating at PKG
5 Eco-Friendly Straw Options for CPG Brands Plastic straws have become a controversial topic. Though they represent only a fraction of daily plastic use and pollution, one study shows enough ... 05/04 Kevin Keating at PKG
How to Improve the Shopability of Your CPG Products Through Better Packaging Your CPG packaging is often the first impression customers have of your product. It also helps advertise your brand and showcase the quality of your ... 04/20 Kevin Keating at PKG
Learn How Packaging Design Can Promote Smart Consumer Habits Most brands want their customers to make smart and healthy choices. Effective CPG packaging design will make important product information available ... 04/13 Kevin Keating at PKG
5 Tips for Creating the Most Attractive CPG Packaging Package design is one of the most important components of marketing a product. It is what makes a first impression on customers. 04/06 Kevin Keating at PKG
Is Reusable or Recyclable CPG Packaging a Better Option? Sustainable packaging is extremely important to CPG customers. Reusable and recyclable packaging are two options that help reduce waste. Depending on ... 03/30 Kevin Keating at PKG
PepsiCo Has Set Some Aggressive Packaging Sustainability Goals PepsiCo has given hope to many of its customers by setting aggressive sustainability goals. The aim is to use more environmentally friendly CPG ... 03/23 Kevin Keating at PKG
What is Camouflage Packaging and Should Your CPG Brand Try It? Camouflage packaging isn’t what it sounds like on the surface. Many CPG brands are partnering with other brands to create fun and interesting ... 03/16 Kevin Keating at PKG
What Are Some Options for Reusable Packaging? There is a high demand for sustainable CPG packaging. Consumers are basing buying decisions on which materials are used. 03/09 Kevin Keating at PKG
Don't Get Sued Over Poor CPG Labeling Practices Accurate food labeling on your CPG packaging is essential. Customers need to know what’s in the products they buy. The laws and regulations governing ... 03/02 Kevin Keating at PKG
5 Challenges That Packaging Companies Are Facing in 2022 The CPG packaging industry has thrived during the pandemic, with consumers traveling less and spending more. Brands found ways to overcome CPG ... 02/16 Kevin Keating at PKG
How Can CPG Brands Reduce Waste Through Packaging? Today’s consumers are concerned with sustainability. They make purchasing decisions based on whether a brand’s values align with theirs. 02/09 Kevin Keating at PKG
Designing Cannabis Packaging That Reflects Your Brand's Voice Brand voice distinguishes your products from others through messaging. Shoppers look for certain features when making purchase decisions, and this ... 02/02 Kevin Keating at PKG
How Your CPG Brand's Packaging Can Integrate With Smartphones Many brands use QR codes that enable shoppers to engage with the product directly. This provides valuable opportunities for companies to gather ... 01/26 Kevin Keating at PKG
Has There Been a Shift Toward Gender Neutral Packaging? Targeting CPG products toward certain demographics is an integral part of any brand strategy. Packaging design is an essential part of this process ... 01/19 Kevin Keating at PKG
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