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Portion Perfection: How Packaging Can Aid in Portion Control How large should this burger be in order to fit into the bun? How much salad will someone regularly eat in one sitting? Portion control has been used ... 09/20 Kevin Keating at PKG
The Appeal of Visibility in Packaging Design Today’s consumers are seeking transparency and authenticity. A growing trend toward visibility in packaging design satisfies their need to understand ... 09/13 Kevin Keating at PKG
A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market Consumer packaging design isn’t always quick to change. However, due to rapidly-rising environmental awareness, health food brands are being ... 09/06 Kevin Keating at PKG
Emphasizing Key Ingredients through Innovative Consumer Packaging Design Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with ... 08/30 Kevin Keating at PKG
Going Green: The Rise of Sustainable Packaging in Consumer Preferences Introduction 08/23 Kevin Keating at PKG
The Impact of Easy-to-Open Packaging Design Product packaging has a huge impact on consumer decisions. Over 70 percent of decisions that consumers make occur in the store, and packaging is the ... 08/16 Kevin Keating at PKG
Less is More: How Simplified Packaging Design Appeals to Health-Conscious Consumers Health and wellness is a rising priority for consumers in today’s world. One pathway to wellness is to embrace simple, healthy food choices. As ... 08/09 Kevin Keating at PKG
Evolving Packaging Design Trends in the Healthy Food Sector Packaging design is about communication. This communication is especially important in the grocery store, where consumers rapidly scan through ... 08/04 Kevin Keating at PKG
The CPG Branding Blueprint: Unleashing the Power of Packaging Your CPG branding strategy shapes the way that you develop your packaging design. Packaging is a way to articulate your brand’s values and ... 08/02 Kevin Keating at PKG
The Art of Standout Branding and Packaging in the CPG Market What is your brand? How does it reflect what your company values? How does it bring forth specific feelings for your customers? 08/02 Kevin Keating at PKG
5 Most Common Packaging Types in 2023 Today’s businesses look to packaging for a wide variety of reasons. Packaging is no longer just a way to transport materials from your business to ... 07/26 Kevin Keating at PKG
Best Practices for Packaging for E-Commerce Packaging for consumer packaged goods, or CPG packaging, is a key part of any ecommerce business. It’s what protects the products that you sell and ... 07/12 Kevin Keating at PKG
5 Benefits of Corrugated Packaging Corrugated packaging was invented when people needed to store goods safely and for long periods. Since 1894, when the first corrugated box was made, ... 06/28 Kevin Keating at PKG
5 Top Sustainable Materials for Packaging From live animals to fashion finds, there are few limits on what you can ship through home delivery. With the rise of this tactic, it’s more ... 06/21 Kevin Keating at PKG
The Importance and Evolution of 3D Packaging Design Packaging design is an important part of selling a product. The right CPG packaging attracts consumers to the brand and its products. 06/21 Kevin Keating at PKG
Packaging Design Costs: Making the Most of a Small Budget CPG packaging design costs are increasing. This is a significant challenge for companies struggling to make the most of small budgets. Faced with ... 06/13 Kevin Keating at PKG
Importance of Consistent Brand Packaging Packaging design has become as much of a science as it has an art in recent years. That’s because data has managed to inform the process and pinpoint ... 06/07 Kevin Keating at PKG
Food Packaging Design Trends to Follow in 2023 Packaging design, like any other industry, regularly changes to meet consumer needs. Some trends are long-term, while others come and go. 05/31 Kevin Keating at PKG
Retail-Ready Packaging: Best Practices for Quick and Effective Product Display Retail ready packaging is an essential part of your product release. It improves visibility online and on store shelves and boosts appeal to ... 05/19 Kevin Keating at PKG
Innovative Packaging Ideas for Products in 2023 Packaging leaves a lasting impression about your brand. It helps define who you are as a company, and it can tell consumers a lot about you and your ... 05/11 Kevin Keating at PKG
How Packaging Design Will Change Over the Next 10 Years CPG packaging trends are constantly evolving. As a brand, you should be aware of these changes as you keep up with market predictions. 05/04 Kevin Keating at PKG
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