The Conversation

Glass started falling out of favor as a packaging material decades ago with the rise of lightweight, unbreakable plastic.

Every brand has a story, and a logo is a way of encapsulating that story in a design that represents the brand at a glance.

Building blocks of augmented reality (AR) have been around for several years, but at first, brands weren’t quite sure what to do with the technology.

Brands help people express their identities. Brand attributes become part of consumers’ identities, especially when those brand attributes are made visible to others, and Instagram happens to be an excellent platform for that.

Did you know that your brand story is a valuable business asset? It can be leveraged in many ways over the span of your business life, creating value for the company and those inside it, as well as for consumers.

Excellence in packaging design benefits both brand and consumer. Packaging that looks good and performs well draws consumers, and packaging design can help brands improve their own efficiency while helping control costs.

Did you know that food product dating is not required, except for on infant formula?

The Voice of the Customer, or VoC, is a broad term describing consumer feedback about their expectations of and experiences with products and services.

Packaging design is about far more than just containing and protecting a product. It’s a crucial component of brand identity design.

Seventy-eight million metric tons of plastic packaging are produced worldwide each year, and of this, only 14% is recycled. 

The process of naming something, whether it’s a product, a company, a baby, a pet, or even a boat, can be fraught with anxiety.

Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle.

By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. 

Packaging design can be thought of in dimensions.

Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components.

Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly. 

A logo identifies your brand and differentiates it from the competition, so the work that goes into its design has to account for multiple branding attributes such as who the target audience is, the industry as a whole, and new design trends. 

In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own definitions. 

Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades.

Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both.

The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 entries from 54 packages submitted (some of which were entered in multiple categories), 14 were honored with achievement awards.