Well-designed, meaningful packages attract consumers. After all, packaging is often the consumer’s only tangible, physical interaction with your brand.
Modeled after Nielsen’s BASES, we focus on the three main factors relevant to attracting consumers:
PKG leverages every element available — materials, shape, colors, graphics, messaging — to reinforce a brand’s identity and provide shoppers with a reason to make it their own.
We understand that structure is as critical as graphic design, as it provides functionality that protects and delights when properly executed. When structure and design are artfully balanced, magic happens for your brand in-store and online.
The packaging idea should begin and build around the consumer. What drives the consumer’s behavior that would appeal to the brand and product? We make sure that our custom packaging designs provides your consumers with convenience in opening, closing, reuse, recycling, and more.
The function of the design might keep your products fresh and safe for their intended shelf life, while the form attracts attention and communicates pertinent information regarding your product.
