You want your packaging to stand out and be a key driver of sales. But perhaps you think the design process can be too subjective. That's why PKG leads with our Consumer First® approach where we collaborate with your consumers to design and test the packaging before going to market. You get a proven packaging design that connects your brand story with your shoppers to drive more sales.
We apply consumer insights and take a holistic approach to packaging design. PKG is an award-winning packaging design agency that can jump start the next chapter for your brand's story and packaging with the right mix of the following services.
We dig in to understand the interests, attitudes and behaviors of your consumers to help us better connect with your target audience. It's a key part of positioning your brand for success that discovers insights around your category, competition and unique selling proposition.Learn More
The right logo design and brand name will create a unique brand identity that's memorable. PKG has specialists to help you determine which ones are best for you. We're brand naming experts and designers of logos for national and regional brands. All which are tested to resonate with consumers.Learn More
Creating the right balance of visual and structural packaging designs will attract shoppers and establish your competitive advantage at shelf and online. PKG will customize a strategy to fit your needs. From graphics, photography, copywriting, and print-ready files, we're the experts.Learn More
Looking at product packaging from a customer’s point-of-view is the key to our Consumer First® process. Modeled after Nielsen’s BASES, we focus on the three main factors relevant to packaging design:
As a team of passionate storytellers, PKG is committed to collaborating with your consumers to discover the best ideas for your brand and packaging design. We value creativity, teamwork, and the voice of the consumer. After all, a great story engages its audience and we can help build your brand with an engaging package.
“Thank you all for the work and insights! We are very happy with the final design and are very excited to get these packages in stores”Learn More