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Packaging tells stories.

Stories sell products.

Elevate your packaging with a story!

Are you looking for packaging that will make a lasting impression and boost your sales? We understand your concerns about the design process feeling too subjective, which is why PKG offers our innovative Consumer First® approach. By involving your target consumers in the design and testing process, we can ensure that your packaging not only stands out, but also effectively communicates your brand story to drive sales. With our proven approach, you can trust that your packaging will be a key driver of success for your brand.


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Beloved brands we've designed packaging for:

Custom packaging design services tailored to your specific needs. PKG delivers results you can measure.

We apply consumer insights and take a holistic approach to packaging design. Founded in 2012, PKG is an award-winning packaging design agency that can jump start the next chapter for your brand's story and packaging with the right mix of the following services.


Brand Strategy

We dig in to understand the interests, attitudes and behaviors of your consumers to help us better connect with your target audience. It's a key part of positioning your brand for success that discovers insights around your category, competition and unique selling proposition.

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Brand Identity

The right logo design and brand name will create a unique brand identity that's memorable. PKG has specialists to help you determine which ones are best for you. We're brand naming experts and designers of logos for national and regional brands. All which are tested to resonate with consumers.

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Packaging Design

Creating the right balance of visual and structural packaging designs will attract shoppers and establish your competitive advantage at shelf and online. PKG will customize a strategy to fit your needs. From graphics, photography, copywriting, and print-ready files, we're the experts.

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Recent Work

Consumers Talk.
We Listen.

Looking at product packaging from a customer’s point-of-view is the key to our Consumer First® process. Modeled after Nielsen’s BASES, we focus on the three main factors relevant to packaging design:

  1. Catch Attention
  2. Connect Message
  3. Communicate Clearly

Our Story

As a team of passionate storytellers, PKG is committed to collaborating with your consumers to discover the best ideas for your brand and packaging design. We value creativity, teamwork, and the voice of the consumer. After all, a great story engages its audience and we can help build your brand with an engaging package.

“Thank you all for the work and insights! We are very happy with the final design and are very excited to get these packages in stores”
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Marketing Director, HomeChef

Ready to captivate consumers with your packaging? Contact us today!

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