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Chef Pierre Luxe Layers
Brand Development, Confection & Snack, Food & Beverage, Identity, Illustration, Line Extension, Naming, New Products, Packaging, Photo Art Direction, Product Launch
Luxe Layers, a new pie introduction from Sara Lee Foodservice brings unique, on-trend flavors to any restaurant in a double-layered dessert. A unique innovation within desserts, PKG worked with Hillshire Brands to develop the name, brand, packaging and sales materials for this product launch. Richly colored watercolors bring the pie to life for every flavor combination and showcase the premium nature of the brand, separating it from everyday pie. Luxe Layers makes pie cool again.