--- title: Expo White Board Care Product Packaging Design description: We developed a new logo and brand name for the line, updated the packaging design and communication, and created sales force collateral for Expo White Board --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Work | Expo Whiteboard Care ## Expo Whiteboard Care **OPPORTUNITY** Re-launch Expo’s dry erase board accessories product line to drive distribution and sales among key retailers and drive distribution and sales in the industrial channel. **STRATEGY** Reposition Expo® White Board Care™ as a premium consumer-facing product line for household and classroom use, as well as industrial use. **SOLUTION** We developed a new logo and brand name for the line, updated the packaging design and communication, created sales force collateral for retail-sell-in, and developed a web tile for Expo home page and retailer websites. We also developed master creative for merchandising, web pages, print ads, and all other marketing support. ![ExpoWhiteBoardCare01](https://www.pkgbranding.com/hubfs/Images/ExpoWhiteBoardCare01.jpg) ![ExpoWhiteBoardCare03](https://www.pkgbranding.com/hubfs/Images/ExpoWhiteBoardCare03.jpg "ExpoWhiteBoardCare03") ![ExpoWhiteBoardCare04](https://www.pkgbranding.com/hubfs/Images/ExpoWhiteBoardCare04.jpg "ExpoWhiteBoardCare04") PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101) ![PKG Best Packaging Design Agency in Chicago](https://www.pkgbranding.com/hs-fs/hubfs/Screenshot%202025-09-22%20at%2010.33.31%20PM.png?width=722&height=284&name=Screenshot%202025-09-22%20at%2010.33.31%20PM.png) [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [![A Hangar 12 Agency](https://www.pkgbranding.com/hubfs/assets/dev/img/a-hangar12-agency-logo-transparent.png)](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif)