Expo Whiteboard Care
OPPORTUNITY
Re-launch Expo’s dry erase board accessories product line to drive distribution and sales among key retailers and drive distribution and sales in the industrial channel.
STRATEGY
Reposition Expo® White Board Care™ as a premium consumer-facing product line for household and classroom use, as well as industrial use.
SOLUTION
We developed a new logo and brand name for the line, updated the packaging design and communication, created sales force collateral for retail-sell-in, and developed a web tile for Expo home page and retailer websites. We also developed master creative for merchandising, web pages, print ads, and all other marketing support.
