Often times we have clients call on us to generate ideas to sell in new products to internal stakeholders or retail partners. We developed a few concept packaging ideas for Newell Rubbermaid to encourage an incremental sale during the holiday season as an impulse buy near register. Gene Smart™ Health came to us with a lofty goal, create a food product that is ready to eat and could help eliminate malnutrition among young children in Africa. They had an easly portable and shelf-stable product that could provide proper nutrition to millions of children that would be distributed through major international aid organizations like the Red Cross.
We worked with the team at Gene Smart to develop the Little Heroes brand, focusing our efforts on creating a logo that would make kids feel strong and powerful. The packaging we developed was brightly colored and high iconic to display flavors (and even eating methods) to those in need.