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Perdue Monsters University Chicken Nuggets
Food & Beverage, Licensing, Packaging, Photo Art Direction
Building off the success of the Perdue Disney ‘Cars’ partnership, PKG worked with Perdue and Disney/Pixar to develop a new Monsters University product to hit shelves in May of 2013 in advance of the theatrical movie launch. Leveraging the personalities of everyone’s favorite monsters, Mike and Sully, we worked with the teams at Perdue to develop not only new engaging packaging, but the ideal imagery for turning a “monster” into a kid-friendly nugget. Our “monstrous meal ideas’ on the back panel make this product both fun AND healthy for mom to serve to her little monster.