Perdue Turkey Meatballs

With the growing popularity of meatballs as both a side and main dish, PKG worked with Perdue to create two new meatball products to fit within its expanding frozen product line.

Utilizing the existing architecture of the frozen products, we designed the flavor banners and photography to create a more distinct and ownable look—creating shelf separation and visibility in the freezer case. The inherent benefits of turkey, as well as the use of all natural ingredients without preservatives, are highlighted clearly for the shopper in the photography and packaging communication.