--- title: Sara Lee Hearty & Delicious Packaging Design | PKG Branding description: PKG highlighted the Hearty & Delicious brand’s improved nutrition and great taste, displaying new, revised ingredient cues and appealing product images. --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Work | Sara Lee Hearty & Delicious ## Sara Lee Hearty & Delicious **OPPORTUNITY** Sara Lee® asked us to develop new packaging for its Hearty & Delicious® brand. Consumers told Sara Lee that its brand is too “dessert-focused,” so we repositioned it as “more nutritious” by defining the brand as healthy *and* flavorful. Also, we seized upon the opportunity to align the brand within the flavor/color framework already established within the competitive set, enabling Sara Lee to refresh the look and feel of the Hearty & Delicious product line while consolidating SKUs from nine to four. **STRATEGY** Define the Hearty & Delicious brand as healthy and flavorful by finding a unique way to display a new nutritional system and differentiate various health claims while communicating flavor cues. New packaging should showcase a premium-priced product with a savory taste and universal appeal. And the packaging should be contemporized to what a consumer might expect from a premium bakery. **SOLUTION** PKG highlighted the Hearty & Delicious brand’s improved nutrition and great taste, prominently displaying new, revised ingredient cues and appealing product images—“aspirational” sandwich images that differentiate the line from the competition. By creating a clean and easy-to-read nutritional claim system and aligning the brand’s flavor colors with those of the competition, the redesign helps shoppers find their favorite product quickly and easily. ![SLHnDRefresh01](https://www.pkgbranding.com/hubfs/Images/SLHnDRefresh01.jpg) ![SLHnDRefresh03](https://www.pkgbranding.com/hubfs/Images/SLHnDRefresh03.jpg) ![SLHnDRefresh02](https://www.pkgbranding.com/hubfs/Images/SLHnDRefresh02.jpg) ![SLHnDRefresh04](https://www.pkgbranding.com/hubfs/Images/SLHnDRefresh04.jpg) ![SLHnDRefresh05](https://www.pkgbranding.com/hubfs/Images/SLHnDRefresh05.jpg) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101) ![PKG Best Packaging Design Agency in Chicago](https://www.pkgbranding.com/hs-fs/hubfs/Screenshot%202025-09-22%20at%2010.33.31%20PM.png?width=722&height=284&name=Screenshot%202025-09-22%20at%2010.33.31%20PM.png) [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [![A Hangar 12 Agency](https://www.pkgbranding.com/hubfs/assets/dev/img/a-hangar12-agency-logo-transparent.png)](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif)