American consumers were aware of the looming debt ceiling crisis, which is clearly impacting their approach to grocery shopping.

According to IRI's Q3 2013 Marketplus™ survey, 85% of American Consumers were aware of the looming debt ceiling crisis and of the government shutdown, which is clearly impacting their views of their personal finances, including their approach to grocery shopping. Learn how various consumer segments are donning their own protective gear and seeking shelter.

Read more from the source: supermarketnews.com