Leveraging our process.

Sound positioning. A solid brand promise. A grounded strategy. These all lead to an innovative identity. We split our process into two areas: Discover and Define.

Discover.

First, we understand the market by investigating everything there is to know about a product—and its competitive set.

Then we position the brand by uncovering its unique benefit, determining how it fits into the marketplace and getting a sense of the conversation it could generate.

Define.

Next, we define the story by specifying what the brand stands for—how the shape and graphics look, how it sounds, how it feels in a consumer’s hand. We shape the brand’s personality and its consumer promise.

Finally, we create the identity by generating the elements that identify a brand—name, logo, tagline and packaging.