The market for consumer electronics packaging is growing exponentially. Future Market Insights reports it was estimated at $22.2 billion in 2022 and it's expected to reach $35.4 billion by 2027.
CPG packaging for electronics matters to consumers. They expect the quality of the packaging to match the quality of the product. Here are some top ideas for packaging design for electronic products in 2023.
Why Packaging Design Matters
The electronics industry provides consumers with many product options and features for everything imaginable. Whether for school, work, or entertainment, these products are used every day. Because there are so many choices available, brands need to be creative with how their products are packaged. The right packaging design can make your brand stand out on store shelves and online.
Packaging design matters for electronic products because it helps to create a visual impact that gives customers a sense of what the product is and what it can do. Good packaging design can help differentiate an electronic product from its competition, as well as influence customers’ purchasing decisions. Additionally, packaging design can help protect the product during transport, while also providing a platform to communicate important product information, such as instructions and specifications.
Packaging for electronic products needs to be designed with an increased focus on safety and protection, since electronic products are more delicate than other types of consumer goods. Additionally, there needs to be greater attention to detail when designing packaging for electronic products, as the packaging must be able to fit the product securely and provide adequate protection from external elements. Finally, the packaging should also be designed to be user-friendly and provide clear instructions on how to open and use the product.
Carefully Select Your Fonts and Colors
Fonts and colors play an important role in electronic product packaging, as they can help to create a strong visual identity for the product. The right font and color scheme can also be used to communicate important information about the product and to express the brand's personality. Additionally, fonts and colors can be used to create a sense of urgency or to draw attention to the product.
Fonts and colors can be used to create a recognizable brand identity for the product. For example, a bold and modern font combined with a bold color scheme can help to make the product stand out on store shelves.
Consumers may know about your product features, but including the right graphics on your packaging design will reinforce this information in their minds. This also increases consumer engagement.
Use images that are professionally created. They should depict your product from different angles and showcase certain features. Consumers often rely on the information and graphics on CPG packaging to understand how the product functions, so keep this in mind when evaluating product images.
Choose Materials with Premium Feels
Your CPG packaging should feel as premium as the electronics product inside. Materials can influence premium oriented electronic packaging design in a variety of ways. For example, high-quality materials can add an air of sophistication and luxury to the product.
Additionally, materials can be used to create unique textures that will help to differentiate the product from its competitors. Smooth, quality materials like thick cardboard with glossy label finishes will look and feel premium. Additional options that make your CPG packaging look and feel premium include an embossed product name, metalized papers, and soft coatings. Finally, materials can provide a sense of tactility and encourage customers to interact with the packaging.
Consider Product Shapes
The shape of your product matters when planning the packaging design. You will need to consider it when choosing graphics and materials for the outer CPG packaging.
The shape will be reflected in product images, which consumers will see along with the text on the outside of the packaging. If the shape is unique, the product photos will grab their attention on store shelves and online.
Come up with packaging design that works with the product's shape. This means choosing a box or container for the product that fits the product without using a lot of excess materials. Premium boxes are available in many different shapes and sizes, making it easier to create custom CPG packaging.
Consumers pay attention to product packaging. Per Designer People, 81% of people admit to only trying a brand that was new to them because they found the packaging design attractive.
Consider all aspects of your electronics before creating the packaging design. This will help you when selecting materials and making decisions about how to package each component.
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