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The PKG Blog

How Instagram Is Influencing CPG Packaging Development

Posted by Kevin Keating at PKG on July 17, 2019 in packaging design

Brands help people express their identities. Brand attributes become part of consumers’ identities, especially when those brand attributes are made visible to others, and Instagram happens to be an excellent platform for that.

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Inverted Pouches Are Taking the Industry by Storm: Here's Why

Posted by Kevin Keating at PKG on May 22, 2019 in packaging design

Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle.

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The Fourth Dimension: Challenges and Opportunities for Food Packaging Design

Posted by Kevin Keating at PKG on May 01, 2019 in packaging design

Packaging design can be thought of in dimensions.

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The FPA Has Announced Its Top Innovators of 2018

Posted by Kevin Keating at PKG on March 20, 2019 in packaging design

The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 entries from 54 packages submitted (some of which were entered in multiple categories), 14 were honored with achievement awards. 

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PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit?

Posted by Kevin Keating at PKG on March 13, 2019 in Sustainability, packaging design

Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be recyclable, compostable, or biodegradable by that time.

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How the Right Packaging Can Extend Your Product's Reach

Posted by Kevin Keating at PKG on February 20, 2019 in packaging design

Massive growth in the e-commerce space has meant that product packaging must serve more functions than ever before.

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Exploring the Rise of Flexible Packaging

Posted by Kevin Keating at PKG on January 23, 2019 in packaging design

Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products.

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7 Packaging Best Practices for CPG Brands Moving Toward E-Commerce

Posted by Kevin Keating at PKG on November 29, 2018 in packaging design

If you’re old enough, you remember cultural phenomena like having milk delivered to your house by a milkman.

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What's Behind the Growth of Aseptic Food Packaging?

Posted by Kevin Keating at PKG on November 14, 2018 in packaging design

Aseptic packaging is a specialized manufacturing process.

It is a technique where food, beverages, pharmaceutical products, cosmetic products, or other items are packaged into containers in a sterile environment. The packaging itself often consists of several materials placed in layers to provide protection that meets aseptic standards.

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Frito-Lay Takes Personalized Packaging to a New Level with Snackable Notes

Posted by Kevin Keating at PKG on November 07, 2018 in packaging design

Consumer packaging—including food packaging—has always been a sort of “canvas.” 

From the earliest days of consumer packaged goods, brands learned that they could use the packaging that encased their products to market to and engage with consumers. Technology has expanded the possibilities tremendously, and packaging manufacturing has also developed to allow fun, limited-edition packaging designs to engage consumers further.

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An In-Depth Look at a New Plastic Alternative

Posted by Kevin Keating at PKG on September 19, 2018 in packaging design

There is no doubt that plastics deliver many benefits in the food and beverage sector, but they have drawbacks. Ninety-five percent of plastic packaging material goes unrecovered after a brief first-use cycle, representing potential environmental problems as well as value lost to the economy.

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Interest in Tamper-Evident Packaging is Growing: Here's Why

Posted by Kevin Keating at PKG on August 08, 2018 in packaging design

The first time that tamper-evident packaging became a national safety issue was after the Chicago Tylenol murders in 1982, when seven people died in an outbreak of potassium cyanide poisonings, and several more after copycat crimes took place. 

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A Guide to Choosing the Right Packaging Materials

Posted by Kevin Keating at PKG on August 01, 2018 in packaging design

Your choice of packaging material for your CPG products should never be an afterthought.

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Can a Better Tactile Experience Boost Product Sales?

Posted by Kevin Keating at PKG on July 11, 2018 in packaging design

Packaging design is the number one tool that brands use to sell their products directly from the store shelves. It can tell a story in many different ways, and the goal is for that instantaneous “story” to result in the consumer transferring the product from the shelf into their shopping basket. 

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Why Color Matters in Food Packaging Design

Posted by Kevin Keating at PKG on June 20, 2018 in packaging design

Most of us believe ourselves to be unmoved by the subtle psychological cues in the packaging of the things we buy, choosing products solely based on their merit and value. 

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5 Best Practices for Consumer-Centric Package Design

Posted by Kevin Keating at PKG on May 23, 2018 in packaging design

Consumer-centric package design seems so obvious as to not need stating. Yet it wasn’t that long ago that consumers simply had to accept products packaged as manufacturers dictated, even if packaging was too bulky, or inconvenient to use.

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Colorants and Additives in Food Packaging Design: What Manufacturers Must Know

Posted by Kevin Keating at PKG on April 25, 2018 in food packaging, packaging design

Everyone knows that food packaging designs influence consumer behavior. With the majority of purchase decisions being made at the store, lack of brand loyalty can be used by CPG brands to their own advantage. Excellent food packaging design is the key to doing this, and it must pique not only consumer interest, but also communicate the right brand message. 

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6 Essential Elements of Effective Packaging Design

Posted by Kevin Keating at PKG on February 26, 2018 in CPG Design, packaging design, consumer

The average consumer may think he or she shops based on practicality and logic, but usually, that is not the case. A lot of subconscious work goes into the average consumer’s choice of a product when presented with choices on a store shelf or an e-commerce page, and these choices may be made in a split second, even when people tell themselves they are “browsing.”

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Appealing to the Emotional Shopper with Consumer-Centric Package Design

Posted by Kevin Keating at PKG on February 19, 2018 in design, packaging design, consumer

Successful packaging design consists of both art and science. The packaging must contain the product safely and effectively and be usable to the consumer. At the same time, it should convey what is inside, as well as brand values. 

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Consumer Demand for Clean Label Moves Food Packagers to Re-Assess Strategy

Posted by Kevin Keating at PKG on February 12, 2018 in clean label, packaging design

Most Americans have not assimilated the official term of “clean labeling,” but they definitely have preferences when it comes to what they see on food packaging designs.

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