Brands help people express their identities. Brand attributes become part of consumers’ identities, especially when those brand attributes are made visible to others, and Instagram happens to be an excellent platform for that.
Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle.
The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 entries from 54 packages submitted (some of which were entered in multiple categories), 14 were honored with achievement awards.
Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be recyclable, compostable, or biodegradable by that time.
Massive growth in the e-commerce space has meant that product packaging must serve more functions than ever before.
Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products.
If you’re old enough, you remember cultural phenomena like having milk delivered to your house by a milkman.
Aseptic packaging is a specialized manufacturing process.
It is a technique where food, beverages, pharmaceutical products, cosmetic products, or other items are packaged into containers in a sterile environment. The packaging itself often consists of several materials placed in layers to provide protection that meets aseptic standards.
Consumer packaging—including food packaging—has always been a sort of “canvas.”
From the earliest days of consumer packaged goods, brands learned that they could use the packaging that encased their products to market to and engage with consumers. Technology has expanded the possibilities tremendously, and packaging manufacturing has also developed to allow fun, limited-edition packaging designs to engage consumers further.
There is no doubt that plastics deliver many benefits in the food and beverage sector, but they have drawbacks. Ninety-five percent of plastic packaging material goes unrecovered after a brief first-use cycle, representing potential environmental problems as well as value lost to the economy.
The first time that tamper-evident packaging became a national safety issue was after the Chicago Tylenol murders in 1982, when seven people died in an outbreak of potassium cyanide poisonings, and several more after copycat crimes took place.
Packaging design is the number one tool that brands use to sell their products directly from the store shelves. It can tell a story in many different ways, and the goal is for that instantaneous “story” to result in the consumer transferring the product from the shelf into their shopping basket.
Most of us believe ourselves to be unmoved by the subtle psychological cues in the packaging of the things we buy, choosing products solely based on their merit and value.
Consumer-centric package design seems so obvious as to not need stating. Yet it wasn’t that long ago that consumers simply had to accept products packaged as manufacturers dictated, even if packaging was too bulky, or inconvenient to use.
Everyone knows that food packaging designs influence consumer behavior. With the majority of purchase decisions being made at the store, lack of brand loyalty can be used by CPG brands to their own advantage. Excellent food packaging design is the key to doing this, and it must pique not only consumer interest, but also communicate the right brand message.
The average consumer may think he or she shops based on practicality and logic, but usually, that is not the case. A lot of subconscious work goes into the average consumer’s choice of a product when presented with choices on a store shelf or an e-commerce page, and these choices may be made in a split second, even when people tell themselves they are “browsing.”
Successful packaging design consists of both art and science. The packaging must contain the product safely and effectively and be usable to the consumer. At the same time, it should convey what is inside, as well as brand values.
Most Americans have not assimilated the official term of “clean labeling,” but they definitely have preferences when it comes to what they see on food packaging designs.