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New Study: Brands Plan to Invest More in Packaging -- Here's Why

Posted by Kevin Keating at PKG on July 03, 2019 in cpg packaging

Excellence in packaging design benefits both brand and consumer. Packaging that looks good and performs well draws consumers, and packaging design can help brands improve their own efficiency while helping control costs.

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Color and Imagery Snag Top Spots in Consumer Package Preferences

Posted by Kevin Keating at PKG on January 08, 2018 in packaging, package design, cpg packaging, CPG

No one disputes the importance of great packaging design, but what specifically about packaging designs make products stand out from competitors? Does packaging design matter in the same ways depending on whether products are located on the store shelf or on an e-commerce website? 

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What Is Smart Packaging and Why Does It Matter?

Posted by Kevin Keating at PKG on September 18, 2017 in packaging, cpg packaging, CPG

Packaging design originated at as purely functional, a way to protect the contents of consumer package goods during shipment and storage. Over the decades, though, CPG brands have learned how powerful an effect packaging design can have on brand perception and popularity. 

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Forecast is Mostly Sunny for Flexible Food Packaging through 2021

Posted by Kevin Keating at PKG on July 10, 2017 in cpg packaging, CPG, food packaging

Innovative packaging design allows brands to make products more convenient, more appealing from store shelves, and safer. Flexible pouches in particular have grown tremendously in importance over the past few years. By the year 2021, flexible packaging is expected to be a nearly $22 billion per year industry, with almost $16 billion of that being accounted for by food product packaging. 

Flexible food packaging designs are expanding to a broad range of food products.

Flexible pouches offer a higher proportion of product to packaging than cans and trays, and their very flexibility allows package designs tremendous scope and creativity. Not only that, flexible packages are easy to handle, take up less space than traditional packaging, and are easy to transport. 

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Which Consumer Packaging Materials Are Used the Most?

Posted by Kevin Keating at PKG on June 05, 2017 in CPG Design, cpg packaging

While there are plenty of options in consumer packaging today, a few types dominate in consumer-facing products. Currently, PET bottles, plastic pouches, and metal beverage cans make up almost 60 percent of the packaging material types in North America. 

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5 Important Tactics and Components of CPG Packaging in 2016

Posted by Kevin Keating at PKG on July 07, 2016 in CPG Design, cpg packaging, CPG

image credit: alaivani via flickr cc

Consumers don’t realize how much packaging matters. No customer goes to the store in search of the most aesthetically-pleasing, well-designed, or eco-friendly package they can find. Instead, they go with a list and some budget for impulse buys. When decision fatigue hits and they’re surrounded by thousands of products, The Atlantic writes they pick the packages that “signal reliability, trustworthiness, and consistency.”

As consumer preferences and behaviors change, the most important components of CPG packaging design have also evolved. This blog is not intended to address the basic elements of packaging design, such as logos and labeling required by law. Instead, we’ve taken a focus on new and emerging aspects of CPG packaging. Join us as we review some trends to pay attention to.

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