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The PKG Blog

It's Summer 2019: Have You Updated Your Label Date Codes?

Posted by Kevin Keating at PKG on June 26, 2019 in labeling

Did you know that food product dating is not required, except for on infant formula?

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6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies

Posted by Kevin Keating at PKG on April 20, 2018 in labeling

Consumer centricity in food packaging design is nothing new because brands have designed packages to appeal to the shopper for decades. In more recent years, however, the so-called clean label concept has gained significant traction with the American public.

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Protect Your Consumers with Appropriate Product Labeling

Posted by Sample HubSpot User on April 17, 2018 in labeling

Food packaging design plays many roles and fulfills many expectations. Additionally, it must contain food safely and provide consumers with certain types of information required by the FDA. 

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Smart Labels and Consumer Perception: What Food Brands Should Know

Posted by Kevin Keating at PKG on December 04, 2017 in food packaging, labeling

Smart labels are an increasingly important consideration for packaging design in numerous industries, including the food industry. Smart labels are product labels that add to the label’s functionality beyond what traditional print can do. 

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Key Considerations for Retail-Ready Packaging for the Food Industry

Posted by Kevin Keating at PKG on November 27, 2017 in retail, labeling, rrp, packaging design

Retail-ready packaging, or RRP, does not refer to the product packaging, but to the secondary packaging that retailers or online fulfillment warehouses use to display and/or stock products. The simpler RRP is, the better for all parties concerned. Yet RRP must be designed in the context of overall food packaging design to ensure continuity of message to the consumer. 

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