Did you know that food product dating is not required, except for on infant formula?
Consumer centricity in food packaging design is nothing new because brands have designed packages to appeal to the shopper for decades. In more recent years, however, the so-called clean label concept has gained significant traction with the American public.
Food packaging design plays many roles and fulfills many expectations. Additionally, it must contain food safely and provide consumers with certain types of information required by the FDA.
Smart labels are an increasingly important consideration for packaging design in numerous industries, including the food industry. Smart labels are product labels that add to the label’s functionality beyond what traditional print can do.
Retail-ready packaging, or RRP, does not refer to the product packaging, but to the secondary packaging that retailers or online fulfillment warehouses use to display and/or stock products. The simpler RRP is, the better for all parties concerned. Yet RRP must be designed in the context of overall food packaging design to ensure continuity of message to the consumer.