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"WeListen" Blog

2013 American Package Design Award – Mueller's Pasta

Mueller's Pasta Packaging Refresh - PKG
While we love winning awards, we love developing packaging that sells too. I recently had a chance to see our Mueller's pasta design on-shelf in an east coast market and was thrilled to see the brand well-organized and easily shoppable on-shelf. This classic pasta was a great challenge for us to update a brand that current consumers had a lot of heart for. With this refresh we were able to excite current Mueller's lovers and convert new users as well... and now win an award as well. Thank's Mueller's!

Learn more in "Muller's Pasta, Breahing New Life into a Classic Brand."

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