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"WeListen" Blog

Bread packaging is far from 'smart'

There are hundreds if not thousands of products that could be improved with better packaging. Bread is certainly one of them. Most bread packaging has not changed in decades, but could benefit with some small updates that could drastically change the purchasing experience.

Bread needs a shake up because packaging is fixated on protection and cost, meaning opportunities to spark increased consumer engagement are lost.

Read more from the source: BakeryAndSnacks.com

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