With women still making 85% of household purchase decisions it's important to understand what's working to market to today's mom.
It's no secret that women are an important target for most brands' marketing goals and objectives. A recent post on Mashable cites Pontiflex research which finds that women make 85% of the purchasing decisions in a household. Higher volume purchasing households are most often driven by families, where the women are making buying decisions for multiple people.
Women today have access to multiple media platforms which allow them to find recipes online, research items, and socialize with their friends to find product ideas/opinions. When women have all of this information at their fingertips, marketers need to reach them in a way that is able to capture their attention and instill a level of brand trust.
Read more from the source: CPG Marketing Trends