When your product is targeted at a specific audience, packaging can be the key to success. For example, the WhiteWater energy drink targeted specifically to the Ibiza party scene, saw the packaging as an opportunity to create a one of a kind party drink.

WhiteWater is spring water with caffeine and electrolytes. It has no calories or preservatives and it came about because of the popularity of Ibiza’s party scene. The brand was launched at the Dalt Vila music festival in Ibiza in May and is now using its reputation and popularity in the ‘White Isle’ as a springboard for a wider launch.

Read more from the source: packagingnews.com.au